Icon - PR

PR for Startups

Icon - PR

PR is our bread and butter, and it should be yours too. The media landscape around you is constantly changing and this is what we can deliver as a PR partner:

- Solid media strategy to boost your brand awareness
- Proper positioning in your target industry
- Qualified leads in order to grow your business

What is PR?

Surrounded by companies who have well-developed marketing and PR strategies in place, you might wonder if you stand a chance as a startup or scaleup. However, no matter at which stage you are, good publicity is imperative for success in today’s fast-paced, digital world.

As so many companies are fighting for a spotlight, maintaining a positive public image and gaining publicity for your product or service often requires the use of PR. Public relations encompass a broad range of activities that largely depend on your goal. Do you want to raise brand awareness, launch a new product, or communicate your funding news? To reach any of these, this requires a close collaboration with a PR agency that will help you identify your goals and develop an integrated strategy.

To do so, Public Relations specialists will also set deadlines,metrics of success and identify potential challenges a startup or scale-up might be facing. A large part of what public relation firms do will also be looking for newsworthy elements about your brand and translating it to stories that will catch media’s attention.

Why should you trust us for your PR needs?

At PRLab, we regularly work with startups and scale-ups in the tech industry and are well informed about its media landscape. Our portfolio consists of collaborations with some of the fastest-growing scaleups in the Netherlands, including Recruitee, 3DHubs, Bloomon, Impraise, WeTravel, and more.

We know that PR for startups and scale-ups in the tech industry require a different approach and we are therefore ready to create custom-made strategies for every company. So far, not only did we get our clients featured in renowned publications including Forbes,, EU Startups, Wired, and others, but we also helped them to come up with long-term strategies that increased their visibility massively among their target audiences

How do we improve Public relations for startups?

To help you achieve results and grow your presence within your industry, We use a mix of contemporary and traditional PR. We can support you with a range of different topics that will assist with public relations for startups:

PR Strategy

To formulate an effective PR strategy, it is first necessary to determine what your goal is. Getting an objective view on your current state from a public relation specialist outside the organization can help you see a broader picture. Once that is done, PRLab will start an in-depth research on your competitors, media coverage and the industry to devise a communication plan. The latter is necessary to start building media lists that consist of media contacts you will pitch your content to. Working in the tech industry, PRLab has access to a wide range of editors and journalists that can strategically share your story with the right public. We specialise in PR for tech startups.

Ongoing media pitching

To ensure you achieve the desired media coverage, we come up with story-pitches for journalists and editors from various publications. As a startup or scaleup, you might not be familiar with all the valuable media contacts, or they simply might be out of your reach, and collaborating with us in this case comes very handy.

Reputation management

One of the main tasks of a PR agency is to build and maintain a positive reputation of your brand in the public. Simply put, the character is who you are, but we focus on reputation – what other people think of you. Take note that nowadays communication happens largely online, therefore reputation management also happens there. PRLab uses social media marketing and SEO strategies to manage the reputation of your brand. This in turn positively influences your sales and marketing. If clients trust in your brand, they are also more likely to trust the product that you are selling.

Events management

As many things event organization is thought to be simple, but it has many moving parts and requires a lot of attention and studying. If carried out successfully events management can have many benefits, from increasing your brand’s professionalism, awareness, and loyalty, to being seen as an authority in your industry. Organizing large scale events, conferences, booking speaking slots requires a ton of effort – identifying the target audience, studying the brand, planning logistics, defining concepts, and coordinating many aspects. Luckily we at PRLab are experienced with such multi-faceted work and able to deliver.

Thought leadership

The goals of our PR strategies include shaping our clients into thought leaders. What exactly are they? Thought leaders are companies or brands, or people that people, clients, referral sources, or even competitors see as an information authority in their industry. Meaning that you become the go-to in that specialization. Our goal is to position your company as the best in your niche industry. What is in it for you? Among other things, you increase brand awareness, add credibility to your product, attract potential clients by ensuring quality of your product, and you will be regarded as a thought leader or authority in your industry.

Media training

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PR agency for startups

Case Studies


The People Enablement Platform

Impraise became PRLab Hub’s first client in 2018 and have since built a strong relationship. Thanks to PRLab’s integrated marketing approach and solid content marketing strategy, Impraise experienced exponential growth of their online and press coverage.


Digital skills for 21st century kids

Bomberbot and PRLab worked together on an integrated approach to reduce the challenges Bomberbot was facing. Offering a digital learning tool for children is a great idea, but educating the audience about the product and its benefits is tough. A content focused approach designed by PRLab allowed Bomberbot to increase website visitors along with the total number of sign-ups.

Reach out to us!