The digitalisation of PR is presenting a new scenario requiring brands to go beyond earned media content, a.k.a publicity. Today’s PR landscape involves automatisation, the adoption of new tools, growth marketing and solutions to boost our efforts and meet ever-changing demands.
In order to keep up with the constant evolution of the industry, PRLab, a community of PR & Marketing professionals in the Netherlands gets together on a bi-monthly basis to discuss innovation in the field. I addition to discussing innovation in PR, we also explore relevant areas such as neuromarketing, growth marketing, data analysis, and implement those insights into our PR strategies to generate the impact that we want.
Fill out this form and get all the info about our upcoming meetup on Brand Activism and Purpose Driven Marketing