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The Who And And The Why Behind ‘What Is A PR Specialist?’

What really is a PR specialist? There is a reason why every multinational corporation has one and every scaling organization should have one. It all comes down to communication and not just how to do it correctly, but also how to ensure it ends up in the right ears.
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How to build an online community and understand its members in a crisis and beyond

For those who do not know or cannot seem to figure out how to increase their viability and visibility with engagement on digital and social media platforms, PRLab held a webinar and received wisdom from the pros, in order to share it.
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Increase Your Digital Engagement Whether You Are Selling Or Not : Webinar Recap

On May 26th PRLab hosted a webinar: Increasing engagement on digital and social media channels. Here are the key takeaways from what two of the speakers had to say.
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Benefits of writing a great opinion piece to get picked up by the press

In public relations it is not simply having an opinion that matters, but rather it is conveying one when it matters the most. In this article we will explain what an opinion piece is, how to write one well and how it can be beneficial for your brand, and status as a thought leader.
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How To Write A Compelling PR Pitch That The Press Will Pick Up

Here are PRLab’s top four tips for strengthening your own narrative voice, turning pitches into new business, regardless of what industry you represent. These tips we’ve collected will help your pitch stand out among a sea of other pitches that the press receives on a daily basis.
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Ways of achieving coverage as a startup

There are a multitude of ways to achieve coverage, but here at PRLab we have found six different but effective ways that help startups stand out. These six are based on experience and the lessons learned from implementing them as an agency.
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