Global PR Firm with offices in Amsterdam, Stockholm, Austin & Munich

The leading 
global PR agency

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We operate on an international scale, providing specialized global PR services for tech startups and corporates

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "PRLab was able to get several stories published, bringing Splashtop closer to our goals. The organized team led regular meetings and utilized various tools to keep track of the results and ongoing tasks. Their efficiency, excellent follow-through, and structured approach definitely stood out."
    Logo of splashtop, client of our PR agency in Amsterdam
    Daniela Itro
    Head of PR, splashtop
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our media relations firm
    Matthijs Onland
    Country Manager, Wayflyer
    5/5
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "PRLab was able to get several stories published, bringing Splashtop closer to our goals. The organized team led regular meetings and utilized various tools to keep track of the results and ongoing tasks. Their efficiency, excellent follow-through, and structured approach definitely stood out."
    Logo of splashtop, client of our PR agency in Amsterdam
    Daniela Itro
    Head of PR, splashtop
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our media relations firm
    Matthijs Onland
    Country Manager, Wayflyer
    5/5
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PR for tech companies

We specialize in tech PR for startups & scaleups
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Digital PR agency

We apply core PR principles to a digital context
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Internal comms

Internal communication services for corporates

Build brand awareness & land investment with PR

PRLab is the only international PR agency specializing in fast-growing Tech startups & Scaleups
Get a free quote
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Locations where our international PR firm offers its services

Enter new markets and land top-tier media coverage

A localized PR approach is key to raising awareness. Land global coverage across various tiers
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Sectors and industries

Here are just some of the Tech Verticals that we specialize in

Why PRLab?

There are a lot of important features
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Integrated approach

Providing a multilayered service to align your mission and values
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Global reach

We are an international media agency across Europe, the US, UK and still expanding
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Startup specialists

We specialize in helping startups and scaleups boost their visibility
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Tech experts

We thrive in tech, cutting through the noise in a crowded market
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Media monitoring

Real-time living docs, so you can see what we’re working on
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We get to the core

Building strategies that drive growth based on your business strategies 

Let's take this further. Get in touch 👋

Tell us about your project and how we can help

Our locations

We are an international PR firm spread across three countries in three major European cities
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PR agency Amsterdam
Custom PR services in Amsterdam
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PR agency Stockholm
Custom PR services in Stockholm
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PR agency Munich
Custom PR services in Munich
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PR agency Austin
Custom PR services in Austin

FAQs

Some answers for the most common public relations questions

What is a PR agency?

PR agencies are professional agencies that devise communication strategies that influence public perception of brands and businesses. A PR agency is responsible for implementing the corresponding tactics of PR projects and supporting public relations strategies. To create campaigns that will affect how that client is perceived, they work closely with clients to understand their brand's or organization's value and communicate it to relevant audiences. Brand reputation and company image are shaped, grown, and maintained by them.

What does a media and PR firm do?

Public relations specialists create press releases and social media campaigns for their clients and help maintain or enhance their client's thought leadership positions. The aim is to shape the public's perception so that business growth and brand development can be enhanced. PR agencies also serve as the organization's point of contact with customers, business partners, investors, journalists, and the media.

What should a global PR strategy take into account in the planning phase?

It is very important to be wary of and understand a local media landscape. Strategies then have to be adjusted and this includes possibly the channels too. Identifying who makes up your target market, as well as the message you wish to convey, and your desired outcome is key to defining your strategy goals. It is important to allocate the appropriate resources and prioritize your efforts based on the global PR strategy's impact and ROI.

Why choose us as your international PR company?

We have experience and expertize and a demonstratable track record of success for our clients. We pride ourselves on our innovation and we make unique content to differentiate you from your competitors.

With our international reach, we view all our clients as business partners, and our work together is a collaboration of ideas.

How do you develop and maintain a strong brand reputation globally?

Building a strong global brand requires transparency and being authentic. Consistency is key in branding. Your brand messaging should be consistent across all your channels. Openly communicate your values. You must respond quickly to feedback. This will help you build trust and credibility, something crucial to building a strong brand reputation. You need to monitor this. To ensure you stay relevant, you must evaluate your brand messaging frequently.

What is our approach to handling an international PR campaign?

International PR, like national, relies heavily on telling compelling stories and in creating strong relations with the media. Additionally, it requires engaging international audiences with creative and newsworthy ideas relevant to the market. With international PR, you should also identify key trends in your target market and hunt down the right journalists and publications. We can assist in identifying your competitors and the techniques they use, for comparison. It is paramount to consider cultural differences when handling an international campaign. Above all, your message must stay consistent.

What is an international PR agency?

An international PR firm is a company that provides public relations services globally to clients. They assist organizations, businesses, and individuals to develop and then implement communication strategies that improve the reputations of their clients, increasing their visibility, reputation or sales.

So how do international campaigns differ from a national campaign?

The landscape of PR varies in each country. International campaigns must weigh up cultural differences. This means that the messaging, tone, and communication method itself should be adapted to align with local preferences. Different countries also have different laws that govern PR and marketing. International markets can prove problematic and require a steady stream of resources.

What crucial elements are there to a successful global PR campaign?

There are several critical components. An understanding of the local market is the most important. This requires research and an in-depth analysis to make sure you maximize the campaign reach. It is very necessary to build relations with the local media and the journalists there in the region. This is how you develop a brand message that resonates with your target audience.

Why hire a media relations agency?

Many businesses and organizations hire media relations agencies. They have specialized experience and knowledge of the media landscape, including contacts with journalists and editors. They help organizations craft messaging that resonates with their target audience and develop effective media strategies that increase coverage. Media relations can be time-consuming.

By outsourcing media relations to an agency, staff can focus on other tasks. Media relations agencies provide an external, objective perspective on a company's messaging and communication strategies. They can identify communication gaps and weaknesses and provide suggestions to improve. Agencies can assist in managing crises and regaining trust after bad coverage.

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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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