Award Winning Public Relations Services

The PR Agency based in Amsterdam
for Global Innovators

A leading global PR firm providing cutting edge PR services
for startups, tech-companies and corporations

Participate in the Pro Bono campaign

PRLab is a Top International PR Agency

PRLab is the only international PR company based in Amsterdam, The Netherlands, operating globally and specializing in PR consultancy services for tech startups and scale-ups.

Whether you’re looking to increase your brand awareness, generate more leads, become a thought leader or secure funding through public relations, PRLab is the PR company you are looking for. We are a dedicated team of PR specialists and are experts on international public relations and global communications management.

As a global PR agency, we have a proven track record of results all around the world in the fields of tech, innovation, and sustainability.

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Agile

We deliver results, fast. We wont spend your budget and endless days in brainstorming sessions.
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Growth Driven

We breath innovation and understand the fast paced world of startups and Scale-ups.
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Result Oriented

We only work with defined KPI's to bring in clear results that drive business growth.

Some of the tech verticals we’re specialized in

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Participate in the Pro Bono Campaign

PRLab launches its second pro-bono campaign aimed to help purpose-driven startups, scaleups and NGO’s to achieve visibility and hit their goals with the power of PR and Content marketing. Submit your entry here.
Register now!

Our services

As a PR and communications agency we use a mix of traditional and contemporary PR to achieve powerful coverage that drives business growth. This mix is always finely tailored to meet your business needs and goals.
Specializing in PR for tech companies and startups, we can adapt to work in any industry niche.
From preparing to handling risk and crisis management we got you covered.
Grow your brand awareness and authority with our integrated PR planning methods.
Get global coverage for your funding announcements in top tier publications.
We train your team in dealing with the media to own the conversation.
We Improve your online visibility while making you discoverable in the search engine.
We can help you strategize all of your content marketing efforts.
From Ab testing to growing audiences we cover it all.
We develop SEO-friendly websites for the Core Web Vitals and Google’s new algorithm.
Our team of graphic designers bring consistency to your brand efforts.
We develop and improve your brand essence to stick out from the crowd.
We create cutting edge content that will make you discoverable in Google and other search engines.
Looking to build your PR presence?

Work with us!








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    Here is why we're NOT a traditional PR Agency

    PRLab is not a traditional PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space. 

    Read about our approach.

    Growth and results driven PR Firm in Amsterdam

    PRLab is an integrated media relations agency based in Amsterdam. As a contemporary PR consulting firm, we not only provide public relations support to our tech clients but to startups across the whole marketing spectrum. Our integrated marketing efforts include developing a branding strategy, content marketing, graphic design, and social media marketing, all of which we do to create a compelling story that can position your company in a saturated market. If you are interested in choosing PRLab as your PR company, do not hesitate to contact our PR company.

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    Global

    We are a global PR agency based in Amsterdam focused on inventing a new era of PR for tech startups.
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    Integrated

    We don't do traditional, we are an integrated public relations firm that can develop all aspects of your brand.
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    Innovative

    We work with startups because we love innovation, which fuels our drive for creative solutions.

    Check our FAQ

    What is PR?

    Public relations is the process of strategically managing the flow and spread of information between organizations, individuals, and the public. It is something a company manages individually. PR encompasses a broad range of activities that largely depend on your goal. Do you want to raise brand awareness, launch a new product, or communicate your funding news? Then you need close collaboration with a public relations agency that will help you identify your goals and develop an integrated marketing and PR strategy. Whether PR for huge corporations or for startups, it is important that the PR strategy has many touch-points. Your social media marketing plan, content marketing strategy, graphic design efforts, strategic brand management all need to be in line – that constitutes successful public relations and assists your business in thought leadership. PRLab is a public relations agency in Amsterdam that focuses on startups.

    What does PR mean?

    Public relations is understood as the strategic management of the information flow and spread. However, there are many things to take into consideration to understand what creates a successful PR strategy and actually what does PR mean? It means strategic interaction between organizations, individuals, and the public. The means by which this is accomplished are various, nevertheless they all need to be in line. A PR firm should consider working on the content marketing strategy, as well as the social media marketing plan. A public relations specialist will also pay close attention to strategic brand management and if necessary growth hacking. By paying close attention to all these attributes a public relations agency can develop a successful PR strategy. In short, public relations means aligning your marketing strategies to strategically manage the spread of your information.

    What is a PR agency?

    It is a company that assists its clients with their PR efforts. However, the spectrum is way larger than that. A PR company develops a PR strategy that would support the clients’ goals and objectives. Usually a PR firm and its team are made up of several marketing, communications, and public relations specialists. A public relations company is there to help you reach your publicity and marketing goals. Identifying your target audience and helping you reach them in the most appropriate way. Additionally, it does media pitching and media training. They help with developing a content marketing strategy that is consistent with your social media marketing plan.

    What does a PR agency do?

    A public relations agency has the main job of managing strategic communications. By managing communications, a PR company builds relationships between an organization and its customers. In addition, public relations specialists focus on building brand awareness and driving traffic as well as sales. For instance, PRLab believes in the integrated marketing approach with different touchpoints. We focus on content marketing and social media marketing, we have video marketing experts, SEO experts and growth hackers that are going to help with accelerating your growth. PRLab’s approach makes you feel that we are an extension of your team to help with your PR strategy.

    What is a PR strategy?

    A public relations strategy can assist you in organising your activities in a strategic way. A public relations company develops a strategy for you that attempts to draw in your target audience. By creating a successful content marketing strategy an agency helps you with communicating with your audience across all platforms in a consistent manner. Another goal of a strategy is to position your business as a thought leader in your niche industry. In short a PR strategy communicates with your target audience, builds your profile in your industry and works on building and maintaining brand awareness as well as brand loyalty.

    What is it a public relation campaign?

    A public relations campaign attempts to strategically reach your PR goals. However, your PR strategy is something that your agency develops for you on how to reach your goals and objectives. On the other hand, a PR campaign is a series of specific activities that are going to help you reach those goals. PRLab provides different services that would help with reaching your PR and Marketing goals. For instance, refreshing your brand identity can be reached through graphic design efforts, boosting engagement with your audience can be done by developing a social media marketing plan. A PR firm creates a public relations campaign tailored to your needs.

    What is crisis management in public relations?

    Crisis management is a communications management function that provides accurate facts and data to the public or to specific audiences during a crisis situation. An agency will issue a statement or rather devise a crisis PR strategy to prevent negative publicity and keep your audience informed. In a public relations campaign, crisis management plays a pivotal role in maintaining the success of the company. A crisis management plan is always good to have on hand when the unthinkable happens. A public relations specialist has all the knowledge and tools to create a strategy during a crisis that is going to salvage a company’s reputation.

    Why choose PRLab as your PR agency in Amsterdam?

    We are an integrated PR agency based in Amsterdam, one of the top ten PR agencies in the Netherlands, with a global reach across Europe, the US and the world. At PRLab, we are specialized in helping startups and scaleups boost their visibility as revolutionizers in traditional industries. Particularly, we thrive in the tech, startup and sustainability space. Over the years, we have worked closely with many purpose-driven and innovative companies to increase their media presence and cut-through the noise. So, if you’re looking for a public relations company in Amsterdam, don’t hesitate to drop us an email!

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      PRLab Amsterdam | PR Agency - PR Bureau
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