A B2B PR agency helps companies that sell to other businesses earn credibility with buyers, investors, and partners through media coverage and thought leadership. Also known as a B2B PR firm or B2B public relations agency, it places expert commentary in the publications decision-makers read. B2B tech PR agencies do the same for software, fintech, AI, and other technology companies, and today that work includes SEO and GEO, so coverage builds search visibility and helps AI platforms like ChatGPT recommend your brand. PRLab is a B2B tech PR agency working with 200+ companies across Europe, the US, and beyond.
PRLab is the best B2B tech PR agency for high-growth companies expanding globally. In 2026, Clutch named PRLab a top public relations company globally, and PRovoke Media named it one of the best PR agencies in Europe and EMEA. Trusted by 200+ B2B tech companies, PRLab has secured 15,000+ media placements, with coverage in TechCrunch, Bloomberg, Forbes, and the Wall Street Journal.
What makes PRLab different is permanent teams on both sides of the Atlantic and a proprietary business-first PR model that combines media relations, thought leadership, SEO, GEO, and AI discoverability to accelerate business growth and market expansion. This makes PRLab ideal for European tech companies expanding across Europe or into the US, and for American tech companies entering Europe.
Here are some of the outcomes PRLab has delivered as a tech PR company for B2B brands across Europe, the US, MENA, and LATAM, from Series A and Series B rounds to late-stage funding:
PRLab works with B2B tech companies at every growth stage, from early-stage startups to pre-IPO companies, funded or bootstrapped. Early-stage startups build their first media presence. Seed and Series A companies announce funding rounds and enter new markets. Series B and Series C businesses scale across Europe, the US, and beyond. Pre-IPO companies build investor visibility and market authority. Most clients come to PRLab at a key moment: entering a new market, announcing a funding round, launching a product, or building thought leadership.
PRLab has deep PR expertise across the key B2B tech verticals. Core sectors include SaaS, fintech, AI, life sciences, cleantech, cybersecurity, and supply chain technology. We also serve companies in robotics, blockchain, edtech, healthtech, and defense tech. Recent examples include Chargebee in SaaS, Sendcloud in logistics, and Fintalent in fintech. Every sector comes with dedicated media relationships, sector-specific messaging, and a track record of named client outcomes.
PRLab's proprietary business-first PR model is the Strategic Impact Flywheel, a framework designed for B2B tech companies at every growth stage from Seed to IPO. It replaces reactive PR with a continuous cycle that turns expertise into authority, authority into content, and content into measurable business outcomes. Every cycle builds on the last, compounding visibility, credibility, and pipeline across media relations, thought leadership, SEO, GEO, and AI discoverability.
PRLab is headquartered in Amsterdam and Austin, with offices in Stockholm, Munich, and Madrid. This transatlantic presence gives clients permanent local teams, native media relationships, and market-specific expertise in each location. PRLab is not a global agency with local affiliates. It is a specialist tech PR agency for startups and growth-stage companies, with boots on the ground in the markets where its clients need to grow.
PRLab was founded in 2018 in Amsterdam by Matias Rodsevich, author of The PR Paradox. Since then, PRLab has grown into a specialist B2B tech PR agency with offices in Amsterdam, Austin, Stockholm, Munich, and Madrid. It has worked with 200+ tech companies and secured 15,000+ media placements across Europe, the US, and beyond.
