The Leading Global PR Agency 
for Tech Companies 

With offices in Amsterdam, Stockholm and Munich

We’re a top ranking PR firm, serving the global innovator community. We offer cutting edge PR consulting services for tech startups and corporates. With our support, we help you build awareness, with expansion and press releases.
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AWARD WINNING PUBLIC RELATIONS SERVICES
Top 30 best PR agencies of 2021
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Landing Top Tier Media Coverage

We land global coverage across tiers for our clients on a weekly basis. 
Below you can see some examples of outlets we normally achieve coverage in
Press coverage for Chargebee, obtained by our international PR agencyMedia coverage obtained by PRLab at BloombergPress Coverage at Forbes obtained by our PR agency in Amsterdam and StockholmPress coverage for Unifonic obtained by our PR firmMedia coverage at Silicon Canals obtained thanks to our PR servicesMedia coverage at Fortune obtained thanks to our PR strategiesPress coverage obtained by our public relations firm for ImpraiseMedia coverage obtained by our communications firm at Tech EU

Leading International PR Agency

PRLab is an international PR company based in Amsterdam (The Netherlands) and Stockholm (Sweden). We operate on an international scale, providing specialized global PR services for tech startups and corporates.

Whether you’re looking to increase your brand awareness, generate more leads, become a thought leader or secure funding through public relations - PRLab is the agency that gets you unquestionable results.

We are a dedicated team of PR consultants and are experts on international public relations and global communications management.
As a global PR consulting agency, we have a proven track record of local and international results in the fields of tech, innovation, and sustainability.

Agile

We deliver results, fast. We won't spend your budget and endless days in brainstorming sessions.

Growth Driven

We breath innovation and understand the fast paced world of startups and Scale-ups.

Result Oriented

We only work with defined KPI's to bring in clear results that drive business growth.
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Participate in the Pro Bono Campaign

PRLab launches its second pro-bono campaign aimed to help purpose-driven startups, scaleups and NGO’s to achieve visibility and hit their goals with the power of PR and Content marketing. Submit your entry here.
Register now!

Our Services

As a PR and communications agency we use a mix of traditional and contemporary PR to achieve powerful coverage that drives business growth. This mix is always finely tailored to meet your business needs and goals.
Specializing in PR for tech companies and startups, our team is agile in working across industry niches.
Be it to secure PR funding from investors or to get top tier coverage for your funding announcements, we earn the needed publicity for you.
Grow your brand awareness and authority with our integrated PR planning methods.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.
Digital PR is the act of applying core principles of PR to a digital context or environment.
Logo of PRLab, our global pr agency in Amsterdam and Stockholm

We're NOT a traditional PR Agency

PRLab is not a traditional PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Read about our approach

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Looking to build your PR presence?

During the week

From 09.00 to 17.00

All day

We answer as soon as possible

All day

We answer as soon as possible

Our Locations

As a PR and communications agency we use a mix of traditional and contemporary PR to achieve powerful coverage that drives business growth. This mix is always finely tailored to meet your business needs and goals.
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PR Agency Amsterdam

We provide custom PR services in Amsterdam for your company.
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Photo of center of Stockholm, where is located our PR agency in Stockholm

PR Agency Stockholm

We provide custom PR services in Stockholm for your company.
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Photo of center of Munich, where is located our PR agency in Munich (Germany)

PR Agency Munich

We provide custom PR services in Munich for your company.
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Check our FAQ

What is PR?

Public relations is the process of strategically managing the flow and spread of information between organizations, individuals, and the public. It is something a company manages individually. PR encompasses a broad range of activities that largely depend on your goal. Do you want to raise brand awareness, launch a new product, or communicate your funding news? Then you need close collaboration with a public relations agency that will help you identify your goals and develop an integrated marketing and PR strategy. Whether PR for huge corporations or for startups, it is important that the PR strategy has many touch-points. Your social media marketing plan, content marketing strategy, graphic design efforts, strategic brand management all need to be in line – that constitutes successful public relations and assists your business in thought leadership. PRLab is a public relations agency in Amsterdam & Stockholm that focuses on startups.

What does PR mean?

Public relations is understood as the strategic management of the information flow and spread. However, there are many things to take into consideration to understand what creates a successful PR strategy and actually what does PR mean? It means strategic interaction between organizations, individuals, and the public. The means by which this is accomplished are various, nevertheless they all need to be in line. A PR firm should consider working on the content marketing strategy, as well as the social media marketing plan. A public relations specialist will also pay close attention to strategic brand management and if necessary growth hacking. By paying close attention to all these attributes a public relations agency can develop a successful PR strategy. In short, public relations means aligning your marketing strategies to strategically manage the spread of your information.

What is a PR agency?

It is a company that assists its clients with their PR efforts. However, the spectrum is way larger than that. A PR company develops a PR strategy that would support the clients’ goals and objectives. Usually a PR firm and its team are made up of several marketing, communications, and public relations specialists. A public relations company is there to help you reach your publicity and marketing goals. Identifying your target audience and helping you reach them in the most appropriate way. Additionally, it does media pitching and media training. They help with developing a content marketing strategy that is consistent with your social media marketing plan.

What does a PR agency do?

A public relations agency has the main job of managing strategic communications. By managing communications, a PR company builds relationships between an organization and its customers. In addition, public relations specialists focus on building brand awareness and driving traffic as well as sales. For instance, PRLab believes in the integrated marketing approach with different touchpoints. We focus on content marketing and social media marketing, we have video marketing experts, SEO experts and growth hackers that are going to help with accelerating your growth. PRLab’s approach makes you feel that we are an extension of your team to help with your PR strategy.

What is a PR strategy?

A public relations strategy can assist you in organising your activities in a strategic way. A public relations company develops a strategy for you that attempts to draw in your target audience. By creating a successful content marketing strategy an agency helps you with communicating with your audience across all platforms in a consistent manner. Another goal of a strategy is to position your business as a thought leader in your niche industry. In short a PR strategy communicates with your target audience, builds your profile in your industry and works on building and maintaining brand awareness as well as brand loyalty.

What is it a public relation campaign?

A public relations campaign attempts to strategically reach your PR goals. However, your PR strategy is something that your agency develops for you on how to reach your goals and objectives. On the other hand, a PR campaign is a series of specific activities that are going to help you reach those goals. PRLab provides different services that would help with reaching your PR and Marketing goals. For instance, refreshing your brand identity can be reached through graphic design efforts, boosting engagement with your audience can be done by developing a social media marketing plan. A PR firm creates apublic relations campaigntailored to your needs.

What is crisis management in public relations?

Crisis management is a communications management function that provides accurate facts and data to the public or to specific audiences during a crisis situation. An agency will issue a statement or rather devise a crisis PR strategy to prevent negative publicity and keep your audience informed. In a public relations campaign, crisis management plays a pivotal role in maintaining the success of the company. A crisis management plan is always good to have on hand when the unthinkable happens. A public relations specialist has all the knowledge and tools to create a strategy during a crisis that is going to salvage a company’s reputation.

Why choose us for PR in the Netherlands, Sweden or Germany?

We are an integrated PR agency based in Amsterdam (The Netherlands), Munich (Germany) and Stockholm (Sweden). One of the top ten PR agencies in the Netherlands, with a global reach across Europe, the US, Uk and ever expanding. At PRLab, we are specialized in helping startups and scaleups boost their visibility as revolutionizers in traditional industries. Particularly, we thrive in the tech, startup and sustainability space. Over the years, we have worked closely with many purpose-driven and innovative companies to increase their media presence and cut-through the noise. So, if you’re looking for a public relations company in Amsterdam and/or Stockholm, don’t hesitate to get in touch with our expert PR representatives for a free consultation call!

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