Measuring a PR campaign’s success is crucial for understanding its impact and refining future strategies. Our approach to measuring success varies and depends on the industry and the KPIs we set out to achieve.
Some metrics we use can involve tracking media coverage, including the number of mentions across various media platforms, the sentiment of the coverage, the value of the publicity, geographical coverage, and potential reach. We’ll also examine website traffic, the sources and duration of visits resulting from a campaign, leads gained, and conversion rates. Once we have this information, we plan for the next stage.
As an international PR agency specializing in tech, we’ve enjoyed working with various clients in multiple industries, from SaaS, Fintech, and HRTech, and we pride ourselves on our ability to service a diverse portfolio of clients. Check our Case Studies for evidence of this.
For example, for HRTech company Recruitee, who were entirely new to PR, we developed a comprehensive PR strategy to show their uniqueness in being self-funded and demonstrate their insight into recruitment. They got featured on multiple high-profile tech sites, including EU Startups, and, after focusing on the HR side for a story, articles were featured in several HR-based publications, including Online Recruitment Magazine. To coincide with the pandemic, we helped them create an industry report on how hires were adjusting to hiring freezes. The report was picked up and resulted in a feature article showcasing Recruitee as a leader in their field.
Public relations is a dynamic and fast-paced industry. When we begin working together, we cannot make absolute guarantees on the specifics of your results. Not every story is newsworthy. Media outlets make decisions based on a whole host of factors.
However, with your commitment and our knowledge, we will likely achieve great results for your campaign. We take the time to go beneath the surface and find the most relevant and compelling stories, then make them pitch perfect before we take your story to the right outlet. Our track record of success with clients and client satisfaction is a testament to our ability to meet and exceed client objectives.
We set our sights on getting you the coverage you need and that is optimal to achieving your aims. These can vary. But, our firm has achieved publications across various media outlets for our clients. These include Forbes, CNBC, The Financial Times, EU Startups, Techcrunch, and Silicon Canals.
We’ve also achieved client coverage across industry-specific websites and publications like The Fintech Times and PYMTS.
At PRLab, we understand that each industry and each client has different needs, goals, and challenges. That is why we tailor our approach. We research and survey your industry, competitors, and target audience, working closely with you to understand your goals. This ensures our strategies are specific to you and your objectives. We use this and our technical knowledge, and from there, a PR strategy is devised to reach your ideal audience and help you achieve organizational goals most effectively.
Press releases are really important in public relations, but there is more to it than that. Just relying on them is not enough. You need an overall PR strategy that helps to shape perceptions of your brand in people’s minds. This strengthens your message and ultimately helps you reach your desired audience. Your branding must be authentic. This is where we help. We aim to set you apart from the competition and build authority for you over time.
We assist with your SEO efforts, making sure you are discoverable and helping you rank higher. We’ll also train your team in media relations, helping you forge strong media relationships, and assist you in getting the all-important third-party funding you need to spread your message.
We prioritize open and transparent communication, preferring regular catchups between our team and yours to discuss ongoing efforts. This provides a chance to discuss progress and future strategies without any ambiguity. We provide regular reports on campaign performance and give you access to a digital dashboard.
We’ll also add you to our internal communication channels, speak by phone, video, or email, all designed to ensure we’re never far from your questions and you know exactly where we’re up to when we work together.
We have experience, expertise, and a demonstrable track record of attaining publications for our clients, helping them reach their goals, whether securing funding, increasing brand awareness and sales, or anything else. We pride ourselves on innovation and focus on making unique content to differentiate you from competitors. Our team contains experienced multilingual professionals with strong communications and marketing backgrounds.
As a global PR agency, we are experts in digital PR. We have an international reach and view our clients as business partners. Our work together is a collaboration.