With offices in Amsterdam, Stockholm, Austin and Munich

The leading 
global PR agency

Underline
We operate on an international scale, providing specialized global PR services for tech startups and corporates

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Amsterdam
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our media relations firm
    Matthijs Onland
    Country Manager, Wayflyer
    5/5
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our media relations firm
    Matthijs Onland
    Country Manager, Wayflyer
    5/5
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
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Crisis comms

We assist in pre-crisis preparation handling
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR agency

We apply core PR principles to a digital context

Build brand awareness & land investment with PR

PRLab is the only PR agency who specializes in fast-growing Tech startups & Scaleups
Get a free quote
Testimonial of one of our clients for our international pr agency in Amsterdam
Locations where our PR firm in Amsterdam offers public relations services

Enter new markets and land top tier media coverage 

A localized PR approach is key in raising awareness. Land global coverage across various tiers
Get a free quote

Sectors and industries

Here are just some of the Tech Verticals that we specialize in

Why PRLab?

There are a lot of important features
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Integrated approach

Providing a multilayered service to align your mission and values
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Global reach

With a presence across Europe, the US, UK, and still expanding
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Startup specialists

We specialize in helping startups and scaleups boost their visibility
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Tech experts

We thrive in tech, cutting through the noise in a crowded market
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Media monitoring

Real-time living docs, so you can see what we’re working on
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We get to the core

Building strategies that drive growth based on your business strategies 

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Our locations

We are an international PR firm spread across three countries in three major European cities
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PR agency Amsterdam
Custom PR services in Amsterdam
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PR agency Stockholm
Custom PR services in Stockholm
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PR agency Munich
Custom PR services in Munich
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PR agency Austin
Custom PR services in Austin

FAQs

Some answers for the most common public relations questions

What is PR?

PR, or public relations, is the process of strategically managing information flow.

Whether you want to raise brand awareness, launch a new product, or communicate your funding news, a PR agency will provide you with a strategic plan. Depending on your needs, this plan can encompass anything from a social media strategy to getting you published in industry relevant publications. PR aims to put your company on the map, giving you quality media exposure and elevating you above your competitors.

What is a PR agency?

A PR agency works alongside businesses to help them fulfill their publicity and marketing goals. PR agencies identify a brands’ target audience and then produce strategic content which reaches them in the most impactful way. PR firms are generally made up of several marketing, communications and social media specialists.

What does a PR agency do?

A PR agency’s main role is managing strategic communications. PR agencies develop the relationship between a company and its customers, building brand awareness and driving sales or investments.

PRLab has expertise in content marketing, with a team of experts in social media strategy, video marketing and SEO. We also work closely with a trusted network of media publications we can share your story with.

What is the difference between PR and marketing?

PR, or public relations, falls under the umbrella category of marketing. While marketing is the overall process of raising awareness of a business, product or service, PR is more focused on establishing, maintaining or promoting a good reputation.

PR’s goal is to get your business on the map, sharing your story with the media and positioning you as a trusted company which is worthy of working with, buying from or investing in.

What is a PR strategy?

A PR strategy helps you target your key audience by communicating your vision, insights and updates across online platforms in a consistent and impactful manner. PR strategies aim to build your profile, position your business as an industry leader and establish brand awareness and loyalty.

What is it a public relation campaign?

A PR campaign is a series of specific activities that are established to help you reach your business goals. This can look like a series of social media posts, or a wider reaching campaign, perhaps to refresh your brand identity, which could include new graphic design output combined with social media posts and articles being pitched to media outlets.

Why hire a PR agency?

Working with a PR agency ensures you get the right media coverage for your brand. PR agencies are made up of experts in all aspects of public relations, meaning you’ll get expertly crafted strategies and campaigns that are not only tailored to your sector but your individual business. Working with the right PR agency means you can rest assured you’ll get the media coverage you need, allowing you to focus on your product/service.

Why choose us for PR in the Netherlands, Sweden or Germany?

We are an integrated PR agency based in Amsterdam (The Netherlands), Munich (Germany) and Stockholm (Sweden).

One of the top ten PR agencies in the Netherlands, with a global reach across Europe, the US, Uk and ever expanding. At PRLab, we are specialized in helping startups and scaleups boost their visibility as revolutionizers in traditional industries.

Particularly, we thrive in the tech, startup and sustainability space. Over the years, we have worked closely with many purpose-driven and innovative companies to increase their media presence and cut-through the noise.

So, if you’re looking for a public relations company in Amsterdam and/or Stockholm, don’t hesitate to get in touch with our expert PR representatives for a free consultation call!

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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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