We're not a traditional PR agency

We're a global PR firm specialized in B2B business with ambitious goals in need of PR to grow further and position themselves as leaders. We've done it all, from VC firms to Cleantech unicorns, we walk the talk with a no-fluff guarantee and an results-driven PR model that never fails to deliver.

The philosophy behind PRLab

The traditional PR approach is broken. Here's how we're different:

Outcomes instead of output

We focus on outcomes, because output doesn’t mean results. You couldn’t care less about how many hours it took us to write your release or how much time did we spend pitching your story, as long as it resulted in great coverage for your brand, right? We either. Our KPI’s are measurable and transparent.

PR for growth, no fluff

Every client gets a custom-made PR strategy based on their business goals that they want to achieve with PR and the stage of growth they’re at. We go a step beyond coverage to understand how our efforts are helping you grow, hence, we report based on metrics that matter the most to you.

We make news happen, instead of waiting for it

Traditional PR agencies rely on your internal news to get you into the headlines, and promise to leverage their “contacts” to get you coverage. What happens in between announcements? What if you don’t have news to share? And what if their “contacts” turn down your stories? This model has thrived in the lack of transparency that characterized PR.

Our leadership

Our team is talented and diverse, with a hunger to get you the results you desire. We specialize in creating authentic campaigns that leave a mark on your audiences as we work with you to achieve your marketing goals.
Matias Rodsevich
Founder & CEO of PRLab
Genaro Palma
Chief Marketing Officer
Tove Berkhout
PR Manager

See how we’ve implemented these concepts, ideas, and PR expertise for clients in our success stories.

Learn more

4 out of 100 reasons to work with PRLab

Trusted across the world, by tech companies large and small
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Pieces of coverage landed for our clients around the world

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Renowned tech players that became thought leaders thanks to our work

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Offices around the world: Amsterdam, Austin, Stockholm, Munich

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Top PR agency on Clutch

Our services

Covering all areas of the PR journey

Digital PR

We apply core PR principles in digital environments

Tech PR

Specializing in PR for tech companies and startups

Internal comms

Internal communication services for corporates

Media training

We build media relationships and train your team
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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
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PR for growth
We help you grow with PR. Find out how.
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