We're not a traditional PR agency

About PRLab

PRLab is a global PR firm with offices in Amsterdam, Austin, Munich and Stockholm. The agency believes in the integrated marketing approach, which means it doesn’t only provide PR support to its tech clients but also provides the whole marketing spectrum.
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The Philosophy behind PRLab

We are PRLab, a leading global PR agency, and we’re here to help you grow as a business and innovate your field of work while also innovating ours
PR done differently
Modern PR
Cutting edge PR
Future oriented

PR done differently

At PRLab, we like to do things differently because we think the traditional PR model is broken. When a startup reaches out to a traditional PR agency, they discover right from the start that the whole model was designed to disappoint and underperform.

Redefining modern PR

Here’s why: to begin with, traditional PR agencies put you in a retainer, lock you in a contract and force you to feed them with company news. The latter means that agencies sit around and wait for you to submit news so they can place it in media that they already have contacts in.

They overcharge you for a service that you have yet to learn what it consists of. There’s a huge lack of transparency in the retainers, leaving you to think - what am I paying for?

Cutting edge PR

You try to get them to understand your product or your agile way of working, but they don’t get it, and there’s no one to blame because the executive that was assigned to your account didn’t actively decide to work in such an old-fashioned way. Forget about adding them to your Slack channel. They ask you to keep communication by email.

Future oriented

They send you reports that don't translate into business growth but instead send reports that outline how much coverage they got that month and how many pitches were sent. Now, how many key relationships did you build from that coverage? Furthermore, the overall impact of those hyperlinks on your holistic SEO goals will probably remain unknown. Why? Because these agencies work in an old-fashioned way, PR is just a stand-alone, luxurious contact-based service that only a few can access.

The whole approach is wrong because it doesn't translate into business growth, and now the PR industry has one of the worst reputations across the whole marketing spectrum. What was said above is exactly our raison d'etre.

Locations where our PR firm in Amsterdam offers public relations services

How we drive business growth

To build strategies that drive business growth, we match your business goals with PR strategies.
We take elements from growth marketing and scrumming to become agile and results-driven.
We create real-time living docs, so you can see minute-to-minute what we’re working on. We become an extension of your team and ask you to assign us OKRs and KPIs.

About The PRLab model

If used well, PR is a powerful tool that can boost your business growth and visibility. We are PRLab and are here to help you grow as a business and innovate your field of work while also innovating ours.
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Everyone on the team has worked for startups before, so we understand the pressure you’re under and the need for cost-effective solutions that were custom-made for you instead of a one size fits all repurposed package.
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We have developed our own proactive approach to PR, which consists of creating news for you weekly instead of waiting for news to occur to push them to the media. The model consists of integrating brand awareness techniques + thought leadership tactics + content creation, and content placements. This model sets us apart.

Who are we, and what do we do?

At PRLab, we believe in the integrated marketing approach. In order to build the engagement your target audience is craving, it’s important to secure multiple touchpoints with them. Watch this video to get a full understanding of what this looks like.
Watch this video

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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