They send you reports that don’t translate into business growth but instead send reports that outline how much coverage they got that month and how many pitches were sent. Now, how many key relationships did you build from that coverage? Who knows. Furthermore, the overall impact of those hyperlinks on your holistic SEO
goals will probably remain unknown. Why?, Because these agencies work in an old-fashioned way, where PR is just a stand-alone, luxurious contact-based service that only a few are able to access.
The whole approach is wrong because it doesn’t translate into business growth. and now the PR industry has one of the worst reputations across the whole marketing spectrum. What was said above is exactly our raison d'etre.