About us

We're not a traditional public relations agency

We’ve done it all, from VC firms to Cleantech unicorns. We’ve supported 200+ tech clients with a no-fluff, results-driven PR model built to deliver measurable outcomes.

PRLab team working together around a desk in their Amsterdam office

In 2018, Matias launched PRLab to revolutionize the PR industry. His experience working in-house at various SaaS companies revealed a fundamental problem: traditional PR agencies operated reactively, lacked transparency, and rarely aligned with genuine business objectives. This realization birthed PRLab—a B2B tech PR agency committed to proactivity, clarity, and business-focused outcomes.

The philosophy behind PRLab

The traditional PR approach is broken. Here's how we're different:

Outcomes instead of input

We focus on outcomes, because input doesn’t mean results. You couldn’t care less about how many hours it took us to write your release or how much time did we spend pitching your story, as long as it resulted in great coverage for your brand, right? We either. Our KPI’s are measurable and transparent.

PR for growth, no fluff

Every client gets a custom-made PR strategy based on their business goals that they want to achieve with PR and the stage of growth they’re at. We go a step beyond coverage to understand how our efforts are helping you grow, hence, we report based on metrics that matter the most to you.

We make news happen, instead of waiting for it

Traditional PR agencies rely on your internal news to get you into the headlines, and promise to leverage their “contacts” to get you coverage. What happens in between announcements? What if you don’t have news to share? And what if their “contacts” turn down your stories? This model has thrived in the lack of transparency that characterized PR.

Authority

Build credibility signals that compound over time.

Content

Package authority into formats that travel.

Discovery

Be visible where buying decisions happen.

Impact

Prove ROI through outcomes, not vanity metrics.

Our proprietary framework

At PRLab, we use our Strategic Impact Flywheel to turn expertise into authority, authority into content, content into discovery, and discovery into measurable impact. It is a framework designed to compound over time, with each cycle strengthening the next.

Explore our approach

The only tech PR agency with a live PR tracker

Our PR Live Tracker gives clients and prospects a real view of the placements we secure across the tech sectors and markets we cover. With 15,000+ placements secured for our clients, it shows the scale, consistency, and visibility we deliver across different tech verticals.

Explore the PR Live Tracker

Meet our leadership

Our team is talented and diverse, with a hunger to get you the results you desire. We specialize in creating authentic campaigns that leave a mark on your audiences as we work with you to achieve your marketing goals.