Logo of 3D hubs, client of PRLab.

Empower engineers to create revolutionary products

About 3D Hubs

3D Hubs offers an on-demand manufacturing service that makes high quality and customs parts for engineers worldwide, with an array of machineries such as 3D printing, CNC machining, injection molding, and sheet metal fabrication. The network was founded in 2013 by Brian Garret and Bram de Zwart and has since manufactured 4 million parts for 35,000 different companies. Their services are trusted by top companies such as NASA. HP, and Audi. 3D Hubs is innovating the market; from prototypes to end parts, the whole process is as fast and hassle-free as possible, with services such as instantaneous quotes and short 5-minute long order processes.

The challenge

3D Hubs is a fast-growing business operating in a very niche industry. Challenges were mostly about simplifying complex content, like that of 3D printing and all its intricacies, making them newsworthy and easily-legible to non-experts. Without implementing efforts to reach these audiences, 3D Hubs would exclusively cater to a small subsection of the industry, when their products and services can be useful to a bigger customer base. Another layer of this challenge was 3D Hub’s decision to move from a B2C business model to a B2B one, signifying, even more, the necessity to enter a more mainstream audience. PRLab helped with this by being flexible and writing content that was both appealing to mainstream media and also further promoting the B2B perspective that emphasized 3D Hub’s re-branding.

PRLab's Strategy

2

Content Writing

3

Marketing

4

Media Relations

Press Coverage & Guest Blogging

Results

Key stats:

  • 50% of our articles were picked up so far
  • 8 articles published
  • 309 pitched emails sent
  • 1 press release issued
  • 3 articles published
  • 10 original pitches written
  • 6 articles written
  • 6 pitches picked up
  • 60% of pitches wrote were successful

Source: 3D Hubs 2019 Q4 report

Illustration for the 3D Hubs results section

4.09M

Total
Readership

11.7k

Estimated
Coverage Views

67

Average Domain Authority

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