3D Hubs is a fast-growing business operating in a very niche industry. Challenges were mostly about simplifying complex content, like that of 3D printing and all its intricacies, making them newsworthy and easily-legible to non-experts. Without implementing efforts to reach these audiences, 3D Hubs would exclusively cater to a small subsection of the industry, when their products and services can be useful to a bigger customer base. Another layer of this challenge was 3D Hub’s decision to move from a B2C business model to a B2B one, signifying, even more, the necessity to enter a more mainstream audience.
