Addverb in their expansion into the global English market including Europe and the US has several barriers to entry. Firstly, Addverb has difficulty finding credible coverage due to its lack of brand awareness in these markets. In the robotic logistics industry, there are already various market leaders, therefore, increasing the difficulty for international businesses to enter the market as they don’t have localized news. Addverb in their expansion were required to integrate various PR solutions to reduce the inefficiency of having to switch/change platforms.
To help achieve Addverb’s goals in the English-speaking media, PRLab was enlisted to gain more attention from the press, increase brand awareness, build credibility, establish media relations, successfully create media buzz around Addverb’s services, and strengthen the relations with its existing network of investors, portfolio companies, and employees, to increase lifetime value and create brand ambassadors, as well as becoming sought after by the media for expert opinions. In this strategy document, we will discuss our strategy for the global English speaking market.
To build a solid position in the global English market, it was imperative Addverb develop long-lasting thought leadership strategies. Through securing various editorial pieces and press releases, Addverb developed a foundation in the new markets to improve its brand awareness and credibility. Through the development of this position in the market, we have recommended in the near future for Addverb to create awards and competitions, organise events or conferences and build solid relationships with local influencers.
Furthermore, a long-term goal is to position the CEO of Addverb as a thought leadership leader in the intralogistics industry. As we released a pitch about the story of the CEO we are expecting to see journalists approach Addverb for interviews and the development of a company profile.