Firstly, we needed to plan how we could generate product and brand awareness for Bleenco, as well as establish them as a thought leader in the technologically developed European and US Markets.
We needed to make sure to communicate their innovative message in tailored ways to a variety of different target audiences, to spark curiosity, cultivate a feeling of missing out, and generate high quality leads.
In phase 1 we tested the waters and gauge journalists' receptiveness and enthusiasm toward Bleenco’s business concept and the formal launch of the company and its products, which took place during late September for VIPs and in October for the general virtual launch.
As Bleenco has received press coverage before regarding the application of AI to protect employees in their work, we wanted to familiarize journalists with how Bleenco has expanded on their initial business concept, and to familiarize them with the user-friendly no-code AI-processes that Bleenco enables to its customers.
By doing so, the launch of Bleenco in October could focus on presenting the platform as an extension of its earlier operations and the vision the company expressed before, and as a SaaS
empowerment tool to AI R&D departments of large corporations to start realizing Bleenco’s vision for a more efficient and safer workplace.
A week ahead of the launch, we gave a few key journalists a demo and access to the SaaS platform, as well as an opportunity to speak with the founder, so they get all the ins-and-outs.