Bomberbot

Bomberbot offers comprehensive tools for teaching and developing digital skills in a simple and fun way. 

They are on a mission to provide easy, fun, and accessible digital education for young people in order to create a digitally literate generation.
+
50
%
Increase in Codecamp signups
+
20
k
Blog visitors in 1 year
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About Bomberbot

Bomberbot offers comprehensive tools for teaching and developing digital skills in a simple and fun way. Their immersive codecamps, which are events for kids and teenagers to learn basic programming and computational skills, were developed to meet the growing need for youth education in digital skills.
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The Challenge

There is no question that digital literacy is a must in today’s world. The problem was, parents weren’t aware of just how important it is to start introducing these skills at the primary school level. Bomberbot’s challenge was to educate their target audience and increase the number of sign ups to their codecamps.

PRLab's Strategy

We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies
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Content Creation
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Marketing Automation

Content Creation

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To reach Bomberbot's target audience, we created a Facebook campaign which included promoting a series of educational blog posts and promotional videos.

Our content marketing strategy was aimed to raise awareness of the benefits of developing a child’s digital skills early on.

Marketing Automation

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The promotional campaign attracted the public and helped increase the number of leads. By using Facebook as a solid element to make connections, the strategy created by PRLab and implemented by Bomberbot engaged users and drove +20,000 visitors to the blog in 1 year.

By creating attractive landing pages and educational lead nurturing journeys, we helped Bomberbot achieve a 50% increase in codecamp sign ups. With automated flows, Bomberbot’s content was engaging the right leads at the right time. As a result, the company saw a 20% increase in its conversion rate.

PRLab's Results

By creating attractive landing pages and educational lead nurturing journeys, we helped Bomberbot achieve a 50% increase in codecamp sign ups. With automated flows, Bomberbot’s content was engaging the right leads at the right time. As a result, the company saw a 20% increase in its conversion rate.
+
50
%
Increase in Codecamp signups
+
20
%
Increase in conversion rate
+
20
k
Blog visitors in 1 year

Testimonials

Photo of Cristian Bello, founder of BomberbotLogo of Bomberbot, client of PRLab

Cristian Bello

Founder of Bomberbot
“PRLab helped us to come up with a content strategy that worked incredibly well when educating our target audience in the value of our products. From creating original articles that brought a lot of leads in, to creating email marketing journeys focused on content, they handled it all in the right way. I would definitely recommend PRLab to any company facing the challenge of operating in a niche and needing to educate and nurture their target audiences in the value of the products they offer. The PRLab team is reliable, honest, and accountable. They’re not a traditional PR agency, they worked as an extension of our team and owned their metrics, growing them exponentially Q by Q!"

More information about our PR services 

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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