Being founded by a wintered IT entrepreneur, a former banker and a former crowdfunding coach, Briqwise launched and operated without trying to draw media attention to itself for the first two years. Instead, the company focused on deal making, developing its IT platform and establishing itself as high-quality real estate funding mediator.
When Briqwise approached us, they were already running paid ads and looking to tackle the PR side of things. The initial agreement was to have Briqwise provide PRLab with thought leadership content, which we would then feedback and pitch to the most relevant publications for reaching their target audiences. However, business at Briqwise went so well they were working around the clock and barely had time to provide us with content.
Being renowned for our proactive approach, PRLab quickly pivoted and started identifying the possibilities at hand to still get Briqwise featured in the media. Without spoiling the results just yet, we can happily say we succeeded in our goal. Read on to see where we’ve taken this ongoing collaboration so far!