Chordify had big ambitions for the English-speaking media and turned to PRLab for assistance. Together, their goal was to increase brand recognition, establish media relations, and build credibility. With their revolutionary technology for learning musical chords, Chordify aimed to generate buzz around their services and establish themselves as the go-to solution for learning chords. Additionally, they sought to strengthen relationships with their existing investors, portfolio companies, and employees. By doing so, Chordify hoped to enhance customer loyalty, create brand ambassadors, and become a trusted source of expert opinions in the media. To accomplish this, the PR strategy focused on the English-speaking market, particularly the United States, targeting music enthusiasts, company founders, owners, facilities/departments, and music influencers.
PRLab constantly monitored which stories and content pieces were successful in gaining media attention, and which were not. The team regularly communicated with Chordify through email and Slack to provide updates and discuss ideas and progress. Weekly meetings were held to ensure everyone was on the same page and progress was being made. Two progress and action reports were delivered, detailing all the coverage that had been acquired, as well as the actions taken. By carefully analysing their results, we were able to refine their strategy and ensure that Chordify's PR efforts were always on track.
