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ColdTrack is a premier provider of pick-and-pack logistics and proprietary software specifically engineered for the cold and frozen eCommerce sector. By integrating advanced automation with deep industry expertise, the company ensures high-level accuracy and reliability for perishable goods. Recently recognized as a national growth leader on the Inc. 5000 list for the fifth consecutive year, ColdTrack continues to set new benchmarks for innovation and excellence within the North American cold chain ecosystem.
The primary objective was to transition ColdTrack from a standard service provider to a recognized sector authority and leading expert in tech-enabled cold chain fulfillment. Despite strong operational growth, the brand needed to elevate its public profile and establish a dominant share of voice in a competitive landscape where many peers relied on passive media mentions or internal company blogs rather than proactive editorial engagement.
Strategic goals included raising global visibility, attracting attention to executive leadership as industry authority figures, and building reliable networks with top-tier journalists. The company specifically aimed to highlight its multi-million dollar investments in technology and its unique "100% Pack Accuracy Guarantee." Ultimately, the challenge was to create a narrative that validated ColdTrack's operational maturity and transparency through high-impact, third-party endorsements.
Step 1: Strategic Foundation and Media Mapping PRLab initiated the collaboration with planning sessions to align on messaging priorities and target media verticals. A tailored media list was developed, focusing on niche, perishable-logistics, and supply-chain-innovation outlets to ensure precision targeting over mass coverage.
Step 2: High-Impact Launch and Syndication. The strategy leveraged major company milestones, such as being named to the Inc. 5000 and the launch of the Pack Accuracy Guarantee, through wire distributions. This approach controlled the narrative and secured widespread visibility on global news syndication platforms such as Business Wire and Yahoo Finance.
Step 3: Thought Leadership and Trade Engagement Outreach expanded beyond press releases, prioritizing insight-driven stories and editorial content. By pitching original thought leadership pieces to respected trade publications such as Food Logistics and Retail TouchPoints, PRLab embedded the brand in high-value industry conversations.
Step 4: Executive Profiling and Media Relationship Building PRLab facilitated direct connections between ColdTrack leadership and top-tier journalists, including organizing site visits for Bloomberg. This effort focused on humanizing the brand and positioning executives as pioneers, opening doors to sustained visibility and long-term editorial interest.
The PR campaign successfully established ColdTrack as a credible authority in the cold chain industry, hitting 2025 goals and significantly outperforming competitors in media relevance. Through a mix of earned media and strategic syndication, the brand achieved massive audience amplification and a strong presence in influential trade outlets.
By maintaining a positive online sentiment of over 95%, the collaboration not only boosted brand awareness but also reinforced ColdTrack's reputation as a reliable and innovative force in the perishable fulfillment ecosystem.
“Before partnering with PRLab, ColdTrack was a relatively unknown name in a niche but crowded industry — logistics providers promising perishable DTC fulfillment. PRLab changed that from the very first campaign, helping us kick off our inaugural media push as the newly rebranded ColdTrack, anchored around the launch of our industry-first 100% Pack Accuracy Guarantee™. Their strategic approach got the announcement in front of the right outlets and the right audiences, instantly putting ColdTrack on the map. What started as a single, well-executed launch became the foundation for sustained visibility and credibility in our space. Thanks to our work with PRLab, we didn't just make an entrance — we established ourselves as a market leader and have maintained that position ever since.”
Warner Siebert, CRO of ColdTrack
