How PRLab Boosted Dashmote’s Global Media Presence

About Dashmote

Dashmote secured $6 million in Series A1 funding to accelerate the development of DashSalesAI (their generative AI field sales agent) and to support major U.S. expansion. Launching this new AI sales automation category while simultaneously entering a critical U.S. market required maximum impact.

The challenge

Dashmote's decision to partner with PRLab was driven by the need to maximize the impact of its $6 million Series A1 funding and accelerate the development of DashSalesAI. The primary challenge was to ensure this announcement achieved powerful resonance in their two key, but very different, operating markets: the Netherlands and the United States.

This dual-market strategy presented a significant localization hurdle. A simple translation would be ineffective. The campaign required two fundamentally different angles to capture media attention and resonate with distinct audiences, all while navigating the crowded global tech media landscape.

The challenge was twofold. First, in the US, Dashmote was relatively unknown. The strategy there needed to break through the noise by leading with the significant $6 million funding amount and their aggressive ambitions for the US market. Conversely, in the Netherlands, the "local hero" angle was key. The narrative had to focus on the founders—Dutch brothers who started the company years ago—and their successful expansion from a domestic scale-up into a global competitor.

PRLab strategy

Preparation (Starting Sept. 24) Executed embargo pitching activities targeting 200+ outlets in both Dutch and General English-speaking media. The goal was to give journalists the exclusive  chance for an article and  a spokesperson placement ahead of the official public announcement.

Launch: Distributed the official press release announcing the $6M funding, the accelerated development of DashSalesAI, and the U.S. expansion in the US and Dutch market. 

Initial Follow-up : Conducted multiple rounds follow-ups on the distributed press release to encourage immediate publication from initially targeted media outlets or topics to jump upon.

Sustained Outreach: Continued to follow up with new pitches to secure exclusive interviews across all targeted media outlets, aiming to sustain momentum.

PRLab Results

The media coverage guaranteed high-value exposure across key markets:

• Total Coverage: Secured 59 media publications in key target markets, resulting in a significant surge of media presence immediately following the announcement.
• Tier 1 Broadcast: Secured a prominent national interview opportunity on BNR, a top-tier Dutch radio and podcast platform, ensuring executive thought leadership reached a broad business audience.
• Market Penetration: Successfully secured one exclusive, dedicated interview within the competitive Dutch business sector, alongside broad coverage across English-speaking media.