With over 2’000 employees and entities across more than 150 countries, Deel is a frontrunner in the hiring management industry. Nevertheless, their Dutch subsidiary had potential for growth and development.
As a leading PR agency in Amsterdam, PRLab was well equipped to help Deel create buzz and drive brand awareness in the region. The goal was to position Deel as the leading choice for its target audience, while also enhancing its connections with current clients, the general public, C-suite executives, and relevant journalists. After successful results, PRLab further expanded Deel's presence in the whole Benelux region.
PRLab closely monitored the impact of their PR efforts on Deel's business goals. They evaluated which stories and pieces of content got picked up by the media and which did not, and they analyzed why. Regular updates via email and mutual Slack channel were provided to ensure Deel was aware of progress. Weekly meetings were held to discuss ideas and progress, allowing PRLab to adjust their approach as needed. They also provided two progress and action reports that detailed all the coverage acquired and conducted actions. By continually evaluating their PR efforts and communicating their PR results, PRLab ensured the success of Deel's PR campaign.