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Encube, founded in late 2021 by Hugo Nordell and Johnny Bigert, offers an AI-powered, cloud-native platform that bridges the gap between design and manufacturing. Validated by leaders like Volvo, Beyond Gravity and Scania, the technology identifies design-driven manufacturing complexities early in the cycle. By collapsing feedback loops from weeks to minutes, Encube enables hardware teams to build products faster and more cost-effectively, ensuring industrial competitiveness through a new layer of collaborative software for hardware development.
The primary PR challenge for Encube was emerging from "stealth mode" with virtually zero public profile in a market dominated by massive incumbents like Autodesk and Siemens. The company needed to rapidly build brand awareness and establish credibility from scratch to compete for the attention of hardware innovators and decision-makers.
A significant hurdle involved translating Encube’s highly technical product features into high-impact, accessible narratives. The strategy had to move beyond operational details to create a compelling "thought leadership" voice that highlighted the brand’s unique value proposition—shifting the conversation from fragmented legacy workflows to a future of integrated, AI-driven industrialization.
Next, Encube faced the challenge of maintaining media momentum following their initial funding announcement. The PR goal was to transition from a one-time "launch" story to a consistent presence in top-tier tech and manufacturing publications, ensuring the brand didn't lose its "share of voice" in a crowded, fast-moving global media landscape.
Established a brand positioning and messaging framework to transition Encube out of stealth. This was anchored by a high-impact global announcement of their $23M funding round to define their mission across tech and industry media.
Developed a tiered outreach strategy targeting high-authority outlets in Europe, the US and Sweden. This involved personal pitching to editors in core verticals such as DeepTech and Manufacturing to secure earned, high-quality endorsements.
Facilitated interviews and "chemistry calls"—informal introductory meetings designed to build long-term relationships with tier-one editors—with specialized titles like Engineering.com. This positioned the founders as visionary experts, establishing long-term credibility.
Implemented continuous topic management and newsjacking to keep the brand relevant between major announcements. This was supported by strategic wire distribution to boost reach and ensure organic discoverability.
TThe initial PR campaign successfully put Encube on the map, securing a massive launch volume across key European, US, and Swedish media outlets. The brand achieved significant editorial validation, appearing on several homepages and securing a spot in the prestigious TechRound TR100 ranking.
The success of the PR campaign has established a strong foundation, allowing Encube to enter 2026 with evidence-based authority and a significantly increased share of voice in the hardware development sector.
