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Fintalent is revolutionizing M&A consultancy by offering banking professionals a flexible career alternative. The platform connects top-tier talent with companies from startups to multinationals, providing precise expertise for each deal. Fintalent champions a borderless, flexible future of work, empowering professionals to dictate their own terms, projects, and work conditions, making elite advisory skills accessible to diverse corporate needs.
As Fintalent embarked on a comprehensive restructuring of their website, the primary challenge was to maintain or even increase the current levels of traffic and lead generation. This overhaul required a delicate balance: optimizing or removing underperforming pages without compromising the overall performance of the site or its ability to generate leads. Each step needed to be meticulously planned to ensure that changes enhanced rather than hindered the user experience and site functionality.
Simultaneously, Fintalent faced the challenge of identifying and seizing new opportunities within the existing site framework. The goal was to enhance SEO and lead capture by creating new pages that could attract and engage more visitors. This meant diving deep into market research and existing content performance to strategically expand their online presence, ensuring each new page was both a valuable resource for users and a robust contributor to the site's overall SEO efforts.
Fintalent began with a deep dive into their website's setup through a technical SEO audit. This critical first step helped tailor a strategy that aligned perfectly with their goals and the changes they wanted to make on the site.
Next, the team focused on straightforward yet impactful changes, like better matching search intent, enhancing structured data, and refining metadata such as page titles. These targeted actions were chosen for their ability to deliver significant benefits without a massive effort.
On crucial pages, content was not only enhanced to attract more visitors but also optimized for main keywords, quality improvement, and user engagement. FAQs were added to answer common questions, and internal links were strategically placed to facilitate seamless navigation and improve page authority.
Before writing new content, we planned it meticulously using content guidelines that ensured alignment with critical topics. This content was then developed with strategic internal links to main landing pages, enhancing the site’s SEO structure and coherence.
The team focused on securing high-quality, ethical backlinks to enhance the website's authority and improve its search rankings. By leveraging reporter-source tools, we successfully obtained backlinks from high Domain Authority (DA) sites such as TheStreet.com and HubSpot, among others.
Fintalent’s strategy was dynamically refined based on ongoing analytics, enabling them to continuously adapt and optimize their approach for superior results, ensuring all actions were informed and effectively targeted.
Despite the tough competition in SEO and the challenges of getting noticed in a crowded digital market, Fintalent achieved great results. By smartly optimizing their website and improving their content, they climbed up the search rankings for key terms and saw a real boost in site visits and engagement. This effort not only brought more traffic but also helped cement Fintalent’s reputation as a go-to resource in the M&A consultancy field.
"After we lost a lot of Google traffic, PRLab helped us to restructure our SEO strategy and plan, and also advised on the execution. Our traffic doubled in 9 months and the results and collaboration were outstanding. I highly recommend PRLab for their combination of strategic knowledge and hands-on attitude."
Tobias Liebsch, Co-Founder of Fintalent
