The next step for us was to build Framework’s Brand Manifesto and redesign their website. Framework’s innate love for unconventional beauty, meaning, and improvisation is the backbone of its vision, and we wanted to emphasize that in 10 key stories about their projects and what inspired them. This would be the foundation for their visual and communication strategies. Consistency in
storytelling was a big part of the website redesign.
The goal here was to keep their current structure, while adding a new layer of content that was aligned with the new concept and manifesto in order to create a new digital experience.