The leading marketing data hub


Funnel is the marketing data hub designed to help marketing teams own their performance
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  • Funnel Press Coverage
  • Funnel Press Coverage
  • Funnel Press Coverage
  • Funnel Press Coverage
  • Funnel Press Coverage
  • Funnel Press Coverage

About Funnel

Funnel curates and harmonises data in real-time to present real insights. Marketers can act fast, unleashing the true power of performance marketing. Funnel takes all your data and puts it where you need it. With Funnel, you'll know what's driving value, make quick, confident decisions and improve your business.


The challenge

SaaS scaleup Funnel, the leading Data Platform for Marketing, has closed a Pre-IPO investment of $66 Million USD of primary capital to fund the continued rapid expansion of the business. The investment is led by The Fourth Swedish National Pension Fund (AP4) and Stena Sessan, with participation from existing investors, including Balderton Capital, Eight Roads, F-Prime, Oxx, and Industrifonden. The closing marks the last round of private funding before Funnel’s planned initial public offering (IPO) on Nasdaq Stockholm.

This is an impressive achievement! The only problem was that Funnel didn't have a means to share the news far and wide. This is why they contacted PRLab. With news this share-worthy, we set out to write and distribute a press release for their news to be broadcasted across the Swedish and Global media.

PRLab strategy

Draft press release

To get the ball rolling, our team of PR professionals met with the client to collect the relevant details about their announcement. We had to find the right hook to lead the story with and build the press release from there. Once we had our key talking points together, PRLab's creative writers drafted the press release, taking care to use Funnel's innovativeness as the golden thread that binds a winning press release.

Curate media list

Now that we knew what we're talking about, it was time to find the relevant journalists and publishers to contact for top tier media placements. We curated our media list to match Funnel's brand personality, but also to get them coverage in front of valuable audiences. With a tailored media list in place, PRLab got to work by pitching exclusives and prioritising our "media wish-list" that we developed with the client.

Distribute press release

With a well-planned and filtered media list, it was time to share the news far and wide. At PRLab we care more about value than volume. This is why we reach out to journalists personally, not only sharing the news with them, but working on fostering a relationship. Building forth on the standing media relationships we have, coverage started to roll in and the press release was out there in no time!

Share the story

Now that the announcement is out there, the work didn't stop. We fully utilised the funding announcement with the aim to land additional coverage, such as interviews, editorials, etc. The work never stops once the press release is shared, we continued to create opportunities for additional coverage, taking care to create well-deserved buzz for Funnel's accomplishment. Our efforts paid off and we landed coverage in 3 markets.

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