Halve Maen

Conducting research to inspire

The Project

The Halve Maen is a public-private partnership creating a soft-landing in New York for Dutch startups and scale-ups. Established as a joint venture between the Consulate General of the Kingdom of the Netherlands in New York and a cluster of Dutch startups and scale-ups, Halve Maen is a so-called Partnership in International Business (PIB), a three-year long program organized in collaboration with the Netherlands Enterprise Agency.

Halve Maen wanted to further encourage and support Dutch entrepreneurs thinking of expanding to the US by sharing best practices, challenges and tips from those who have already taken the leap. With a community of entrepreneurs ready to share their stories, they commissioned PRLab to gather their key insights and create engaging content in the format of a Book, videos, articles and research report to inspire others to expand their businesses into the US. 

The Case Study

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