Happeo

Happeo, the social intranet and collaboration platform had just closed funding in a Series A funding round in summer 2020.

The company was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far.

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Since the news needed to be on a global scale, PRLab’s dedicated research team went to work. To maximise noise for a launch, in depth research into competitors, media and journalists is of utmost importance. PRLab surveyed the lists and divided the media into tiers and selectively picked the journalists and publications that would provide the right and loudest coverage.

They took time to analyse Happeo’s competitors in order to find ways to make the coverage stand out from the rest. Along with keyword analysis, PRLab could effectively begin crafting the right sound and tone for the pitches and press releases to be shared with the targeted media.

In all, five extensive internal documents were made and also shared with PRLab’s allies in the other regions to initiate the approach of the media.

Using the thorough research, targeted Tier 1 media in Finland, The US and NL were pitched under embargo. Four different and distinct pitches were composed from different angles. PRLab used these varied angles to hit media of different sectors that would amplify the noise of the launch of funding news.

.As with any big launch of funding news, press releases play a vital role in spreading the word to as many outlets as possible.

This was a launch on a global scale, so PRLab composed three press releases made to affect different regions and that were then translated into decisive international languages.