Happeo approached PRLab with the goal to launch funding news on a global scale. The intrepid Finnish company wanted comprehensive and international coverage and knew PRLab, strategically positioned in Amsterdam and worldwide as the go-to PR agency for startups, could provide it.
The news needed to be spread out to key international publications, in target markets, and fast. The average coverage achieved for funding news is in ten publications. PRLab would seek to beat that exponentially.
PRLab knew that Happeo wanted to especially maximise impact in the US, the NL, and Finland, so they approached key media in those countries for an exclusive interview with Happeo’s CEO, Pertttu Ojansuu.
Landing one with VentureBeat in the US, Het Financieele Dagblad in the NL, and Kauppalehti in Finland Knowing the media inside and out, PRLab arranged two media training sessions with Ojansuu so that his voice, words, and company ethos would be shared effectively and help grow their reputation.