Hibob, the HR technology innovator behind the people management platform bob, raised $70 million in Series B funding, building on the progress of their mission to simplify people management, culture building, and employee engagement for remote and dispersed workforces. This was top drawer news. That is why they came to PRLab, they wanted their announcement launched with full force.

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The Challenge

Hibob approached PRLab with the goal to launch funding news in the Dutch, Swedish and Finish markets, and boost their global visibility as a brand. The enterprising company wanted to raise brand awareness in these critical markets and knew PRLab, strategically positioned in Amsterdam and worldwide as the go-to tech PR agency for startups, could provide it. PRLab had one week to act before the embargo was lifted.

PRLab has an extensive network of partners all over the world - within hours a team was assembled and they got to work. Time is always of the essence, and PRLab hit the ground running.

PRLab's Strategy

With one week to prepare for the launch of the funding news, the team at PRLab quickly divided up the work and set out to conquer.
Team Assembly
Coordinating a timeline
Industry Research
Competitor Analysis

Team Assembly

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Time is always of the essence, and PRLab hit the ground running. They assembled a team, with PRLab as the fulcrum, able to pull the strings and coordinate with other partners to make sure when the time came for the launch of funding news, everything would be set and ready.

Coordinating a timeline

Making noise for the news of any launch happens to be one of PRLab’s specialties, and they quickly divided up the work, made plans, and jumped into action!

Media and Industry Research

Since the news needed to be make an impact, PRLab’s dedicated research team went to work. To maximise noise for a launch, in depth research into competitors, media and journalists is of utmost importance. PRLab surveyed the lists and divided the media into tiers and selectively picked the journalists and publications that would provide the right and loudest coverage.

Keyword + Competitor Analysis


With our gathered research and compiled work, we pitched to multiple news sites and publishers. Keeping a strict deadline in mind, we had to be convincing in our approach. Great care went into ensuring that our pitches were successful and that they resulted in quick publications. Since we matched the story as best we can to the orientation of the specific news sites and journalists, we were able to gain greater than agreed upon media buy-in.

PRLab Results

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