Transforming the workplace experience, together

Time is always of the essence, and PRLab hit the ground running. They assembled a team, with PRLab as the fulcrum, able to pull the strings and coordinate with other partners to make sure when the time came for the launch of funding news, everything would be set and ready.

Making noise for the news of any launch happens to be one of PRLab’s specialties, and they quickly divided up the work, made plans, and jumped into action!

Since the news needed to be make an impact, PRLab’s dedicated research team went to work. To maximise noise for a launch, in depth research into competitors, media and journalists is of utmost importance. PRLab surveyed the lists and divided the media into tiers and selectively picked the journalists and publications that would provide the right and loudest coverage.

With our gathered research and compiled work, we pitched to multiple news sites and publishers. Keeping a strict deadline in mind, we had to be convincing in our approach. Great care went into ensuring that our pitches were successful and that they resulted in quick publications.

Since we matched the story as best we can to the orientation of the specific news sites and journalists, we were able to gain greater than agreed upon media buy-in.