Hibob approached PRLab with the goal to launch funding news in the Dutch, Swedish and Finish markets, and boost their global visibility as a brand. The enterprising company wanted to raise brand awareness in these critical markets and knew PRLab, strategically positioned in Amsterdam and worldwide as the go-to PR agency for startups, could provide it. PRLab had one week to act before the embargo was lifted.
PRLab has an extensive network of partners all over the world - within hours a team was assembled and they got to work. Time is always of the essence, and PRLab hit the ground running.
With our gathered research and compiled work, we pitched to multiple news sites and publishers. Keeping a strict deadline in mind, we had to be convincing in our approach. Great care went into ensuring that our pitches were successful and that they resulted in quick publications. Since we matched the story as best we can to the orientation of the specific news sites and journalists, we were able to gain greater than agreed upon media buy-in.