In 2016, Impraise was a recently funded global startup with an ambition to grow
They were also expanding to the US
and needed to make sure they were known by the American market
, as well as in Europe.
Before working with PRLab, they had been featured in the press only once. Seeing the value of a good PR strategy
, they hired PRLab to create one completely from scratch
. The main challenge of the PR strategy was a very low budget
, so creativity was a must-have.