Impraise build engaged & high performing teams by enabling Managers to better understand & grow their people. Drive feedback loops with goal setting, regular 1:1s, fairer reviews, actionable feedback & more – all in one place.

Impraise is designed for HR and People teams who want to empower their Managers to support more alignment, performance & development across their teams.
New subscribers to the blog
Contributors of blogs

Press Coverage

PR for tech startups press coverage for Impraise at ForbesPress coverage for Impraise at entrepreneur tech PR for startupsPress coverage fastcompany ImpraisePress release at inc for ImpraisePress coverage Impraise at techcrunchPress coverage for Impraise at fortunePress release for Impraise at wall street journal

The Challenge

In 2016, Impraise was a recently funded global startup with an ambition to grow.

They were also expanding to the US and needed to make sure they were known by the American market, as well as in Europe.

Before working with PRLab, they had been featured in the press only once. Seeing the value of a good PR strategy, they hired PRLab to create one completely from scratch. The main challenge of the PR strategy was a very low budget, so creativity was a must-have.

PRLab's Strategy


Event Management

By creating innovative stories and conducting research, we secured speaking slots in many leading events at no cost.
HRTechWorld, Beyond and Web Summit were some of the 15+ events we secured for Impraise to peak at, and share their vision with target audiences.

Media Relations

To support thought leadership, generate buzz and get new leads, we started pitching stories to Tier1 publications like The Times UK, Forbes, and Fortune Magazine, among many others.
We got over 150 press repercussions. We also collaborated with over 15 influencers in the HR space to create stories for the press.

Content Marketing

As a disruptor in the HR tech space, Impraise faced the challenge of educating and ultimately winning over new clients to their solution.
To solve this problem we created a series of blog posts that were later turned into 5 downloadable eBooks and white papers. These resources were used to create effective lead nurturing campaigns.

Thought Leadership

In order to stand out from our competitors, we needed to position Impraise's founders as thought leaders in the industry. To do this we created top-notch content that dove deep into industry challenges and achieved contributor status in, CMS Wire, Bizjournals, and Workology, among others.
We got over 15 speaking opportunities in leading industry events and one of the founders was positioned as a thought leader in the HR field globally with more than 10,000 followers on Linkedin.

PRLab Results

The results of PRLab’s strategy
Monthly visits to the blog
Created a community of HR professionals in the Netherland
New subscribers to the blog
Contributors of blogs and new sites


Photo of Steffen Maier, Co-founder of ImpraiseLogo of Impraise, client of PRLab

Steffen Maier

Co-founder of Impraise
“Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Beyond that, Matias is someone who gets to good results quickly and is always committed to go the extra mile. What I value most is his great eagerness to move the whole team or even the whole company forward continuously. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals."

More information about our PR services 

Sign up to our newsletter!

Subscribe for weekly key tips on public relations for startups & tech companies
Sign up here
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
Contact us!
Tell us about your project and how we can help
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram