In 2016, Impraise was a recently funded global startup with an ambition to grow.
They were also expanding to the US and needed to make sure they were known by the American market, as well as in Europe.
Before working with PRLab, they had been featured in the press only once. Seeing the value of a good PR strategy, they hired PRLab to create one completely from scratch. The main challenge of the PR strategy was a very low budget, so creativity was a must-have.
By creating innovative stories and conducting research, we secured speaking slots in many leading events at no cost. HRTechWorld, Beyond and Web Summit were some of the 15+ events we secured for Impraise to peak at, and share their vision with target audiences.
To support thought leadership, generate buzz and get new leads, we started pitching stories to Tier1 publications like The Times UK, Forbes, and Fortune Magazine, among many others. We got over 100 press repercussions at 0 cost. We also collaborated with over 15 influencers to create stories for the press.
As a disruptor in the HR tech space, Impraise faced the challenge of educating and ultimately winning over new clients to their solution.
To solve this problem we created a series of blog posts that were later turned into 5 downloadable eBooks and white papers. These resources were used to create effective lead nurturing campaigns.
In order to stand out from our competitors, we needed to position Impraise's founders as thought leaders in the industry. To do this we created top-notch content that dove deep into industry challenges and achieved contributor status in Entrepreneur.com, CMS Wire, Bizjournals, and Workology, among others.
We got over 15 speaking opportunities in leading industry events and one of the founders was positioned as a thought leader in the HR field globally with more than 10,000 followers on Linkedin.