In 2016, Impraise was a recently funded global
startup with an ambition to grow.
They were also
expanding to the US and needed to make sure they were known by the
American market, as well as in Europe.
Before working with PRLab, they had been featured in the press only once. Seeing the value of a
good PR strategy, they hired PRLab
to create one completely from scratch. The main challenge of the PR strategy was a
very low budget, so creativity was a must-have.