“Covid-19 has had a massive impact on the way we communicate to our 8,000 employees in over 30 markets. To keep LeasePlanners across the world motivated and connected, we launched a number of employee engagement initiatives, one of which was the ‘LeasePlan runs to the Moon’ campaign, where we encourage our employees to collectively run, walk or cycle the distance from Earth to the Moon. This is where the PRLab team came to the rescue and helped us reach the Moon by supporting us every step of the way – from program launch and encouraging employee participation to celebrating our collective achievement. PR lab helped us come up with creative content ideas and bring them to life. As a result, LeasePlanners reached the Moon way ahead of the target that we had in mind when we started, and this is definitely living proof that our communications approach helped us get there. It has also been a great fun working together with the PR Lab team on this exciting project.”
