LeasePlan approached PRLab in November 2020, for quick fire, rapid assistance with one of their new internal employee initiatives - the Run to the Moon Challenge.
The Run to the Moon challenge consisted of LeasePlan employees collectively running, walking, and cycling the entire distance from the Earth to the Moon for a cause- to help global mental health charities. For this, they wanted to create engaging and exciting copy, with fresh ideas, inspiring videos, and sharp graphic design to help their employees along the way.
They knew that PRLab, strategically positioned in Amsterdam
and worldwide as the go-to marketing and PR agency for startups
, could provide the necessary assets for their international internal communications when they needed it.