MobieTrain is an innovative HR & EdTech company with an eponymous mobile-first, gamified microlearning platform. Founded in 2015 in Belgium, the company provides effective, bite-sized and personalized learnings for the deskless, customer-facing workforce, that companies can easily create in their own branding.
So far, big players like Vans, Timberland, Diesel, Emirates Post, Azadea and Decathlon have seen great improvements in their employees’ knowledge retention, producitivity and engagement rates.
In 2020, MobieTrain remotely entered the Dutch market and launched its first Corporate Learning Benchmark, with both announcements generating buzz in the Dutch media landscape.
This period of announcements was followed by a relatively quiet silence of several months. When MobieTrain approached PRLab for Dutch PR support, our challenge was to help recreate momentum for a foreign company with a – thus far – relatively small presence in the local market.
Being an agency renowned for its proactive approach to PR, we did not sit around waiting for news announcements to present themselves. Instead, we tried and tested many different types of content over the course of our collaboration.
Alongside Dutch and general European support for MobieTrain’s 4-million-euro A-series funding announcement, we shared news surrounding the hire of a new Senior Sales Executive for the Dutch market, created and pitched thought leadership content, assisted in shaping the 2021 follow-up Corporate Learning Benchmark and landed a 4-page interview in a magazine for CEO’s, Entrepreneurs and Higher Management.
We kicked off our collaboration with an industry and competitor analysis. Subsequently, a media list was generated, targeting trade magazines for HR, e-learning, tech, business, SME’s and entrepreneurs. Alongside several commentary pitches, our main focus was on raising awareness for MobieTrain’s deskless workforce solution and it’s aim of making learning more inclusive to all employees.
After conducting the research necessary to capture the best media angles, we now knew how to raise awareness. To do this, we looked into the company’s content calendar, mapping out its news announcements such as the funding round to make sure there was adequate time to prepare. When no news was being released, we resorted to the trademark PRLab approach of actively creating news. This included newsjacking, sharing opinions, successful client cases and employee hires.
We went above and beyond, providing MobieTrain with European market support, Corporate Learning Benchmark assistance and several thought leadership ghostwriting articles. Check out our results!
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