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Multiplier simplifies several aspects of organizational HR and managing scattered workforces. Recognized for simplifying intricate HR operations like onboarding, payroll, and compliance, it empowers businesses to expand internationally without the logistical challenges of a local setup. Founded in 2020, the company offers Employer of Record, global payroll, compliance support, and work permit services to simplify legal and HR challenges for clients in more than 150 countries.
Multiplier is a global HR solutions market leader, with giants like Deel and Remote also dominating. Their competitors are well-established with strong social media presences, and enjoy high brand recognition. Multiplier needed a differentiation point to highlight its core strengths: strong compliance capabilities, fast onboarding, and local HR, especially useful for high-growth sectors such as technology and e-commerce.
International operations often face difficulties in compliance, and each market has different legal and regulatory demands. Being relatively new in the market, it had to be proved that they could manage these complexities to be able to instil confidence among audiences of business leaders.
The main intention was to underscore the compliance expertise of Multiplier in more than 150 countries and position the company as the first choice for navigating the daily challenges of global HR. Furthermore, Multiplier had no track record of US coverage in media, whereas competitors did, and some of their USPs could not be quantified with precise data.
The task required a multi-layered approach that included increasing visibility for Multiplier, showcasing thought leadership, and establishing the company's credibility within the HRtech industry.
At PRLab, we did a deep-dive competitor analysis to ascertain just how Multiplier could carve out USPs in which it could shine, for instance, in compliance capabilities across more than 150 countries.
We did what was needed and tailored and sent out pitches that focused on the benefits and speed of onboarding and local expertise and how this opens up the world of work to everyone— and everywhere. Messaging was devised that conveyed how Multiplier put people at the center of its operations with its all-in-one platform.
Multiplier needed to increase visibility, demonstrate thought leadership, and establish credibility in its field to accomplish the task. PRLab positioned Multiplier's executive team as industry thought leaders through targeted contributions, podcasts, full articles, and securing targeted interviews.
Their CEO Sagar Khatri, also provided views regarding HR trends, compliance areas, global workforce mobility, and more in leading publications such as HR Daily Advisor and Business Insider.
To amplify Multiplier’s thought leadership, we placed bylined articles authored by Multiplier's executives in leading trade publications in key verticals, including HR, technology, and business.
Complementing the general PR strategy, PRLab supported Multiplier's data-driven reports with strong momentum: crafting and distributing press releases which would communicate the main findings to drive visibility and audience engagement.
The timing of press releases was well thought out, and distribution was to targeted media channels to capture maximum attention within Multiplier's core focus industries.
Our collaboration with Multiplier saw 34 pieces of coverage including those with a DA of 94 and reaching audiences of over 148 million.
Business insider and HR Daily Advisor in the U.S.
IT Brief and CFO Tech in New Zealand and Australia
