For NuPay to be regarded as an industry leader, a thought leadership approach was followed to create insightful articles that reveal the myriad benefits of PRISM for artists, musicians and art connoisseurs alike. In addition, articles surrounding NuPay’s blockchain will highlight the environmental benefits that are brought about by, for example, greener NFT minting processes.
With thought leadership, the audience is set as artists, musicians, and NFT enthusiasts at large. The tone of thought leadership articles seek to provide deep insight and knowledge to the targeted audiences.
This is why messages were tailored as engaging and thoughtful analysis, opinions, inside scoops, or expert advice. Content should be beneficial and useful for existing users and compelling to attract new leads who want to improve the NFT industry.
We tackled industry topics through the lens of NuPay’s knowledge and established partner experiences - how have they challenged convention, tackled risks, and ultimately what they have learned about NFTs, and the future of art. These articles were kept insightful and provided evidence via successes/learning curves.
We wanted to challenge established conventions in the NFT and blockchain industry. With these articles, the tone needed to be insightful and instructive. These articles were dovetailed with inspirational articles and provided artists with guidance to promote a future of art in an ever-evolving digital world.
These articles were created to begin defining a path for the future of NFTs and cryptocurrency. Taking cues from successful implementations of artists and their works on the PRISM marketplace, these articles also illustrate what the future of the industry could look like.