Long-term PR strategy for long-lasting impact

The Project

Paazl is a Platform for quality delivery in e-commerce, founded in The Netherlands and operating globally. Paazl enables brands to expand into new markets by shipping cross-border with local delivery options. 

In 2019, Paazl had some big organizational changes on the horizon, most notably the hiring of a new CEO. They wanted to create media buzz surrounding the announcements, with journalistic attention to the press release. Paazl also wanted to raise the awareness of their brand as well as establish themselves as thought leaders in the e-commerce industry and grow their social media presence as well. That’s why they have reached out to PRLab. Read further about how we’ve made it happen! 

The Case Study

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