Next, as the summer months are quieter in terms of PR and media activities, we had to bridge the summer month of August with thought leadership content
to display expertise and build credibility.
From experience, editorial departments tend to be understaffed in this period, meaning full-written content pieces have a better chance of being picked up over interview pitches and content items that are not yet fully written.
Based on PLTFRM’s key audiences, we focused on media outlets with a strong tech interest - specifically in that of all things IT.
In this phase we also invited a few key journalists to the launch event.