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Pure Global is a U.S.-based regulatory technology company helping MedTech and IVD manufacturers navigate the complexities of global market access. Founded during the COVID-19 pandemic to address urgent gaps in medical device availability, the company has since expanded its reach to support clients across more than 50 countries.
Operating at the intersection of regulation, innovation, and emerging compliance technologies, Pure Global combines expert consultancy with AI-powered tools to streamline registrations, accelerate approvals, and strengthen post-market compliance. By working closely with manufacturers, regulators, and industry partners, the company provides strategic guidance that enables safer, faster, and more efficient expansion into international markets. Through advisory work, thought leadership, and a data-driven approach to global compliance, Pure Global is helping shape a more transparent, accessible, and innovation-ready MedTech ecosystem.
Pure Global operates in an increasingly competitive MedTech regulatory landscape, where established players already enjoy name recognition and a consistent, though often paid, media presence. Entering this space with no initial Share of Voice, the company faced the challenge of building credibility from the ground up while competing against organizations that rely heavily on business wire distribution and longstanding industry positioning. Although Pure Global possesses unparalleled data coverage across 50+ countries and a compelling founder story rooted in the pandemic, elements that differentiate it from traditional regulatory consultancies, these strengths were not yet visible to the broader market.
To support its strategic objectives, PRLab was engaged to elevate Pure Global’s brand awareness, strengthen its authority in MedTech compliance, and position its founder, Phyllis, as a trusted spokesperson in the industry. This required not only establishing Pure Global’s expertise through consistent and targeted media coverage, but also developing long-term relationships with journalists, amplifying thought leadership, and crafting messaging that clearly communicated the company’s unique value: global regulatory intelligence, AI-driven innovation, and full-lifecycle support for manufacturers. At the same time, PRLab needed to lay the foundation for sustained visibility, shifting Pure Global from zero Share of Voice to a recognized leader capable of shaping conversations around compliance, safety, and market expansion in the MedTech sector.
PRLab focused on elevating Pure Global’s presence across key MedTech, regulatory, and health-innovation publications in both the U.S. and international markets. Outreach targeted journalists covering medical device regulation, global compliance, AI-driven innovation, and market-entry strategies. Tailored press materials highlighted Pure Global’s unmatched regulatory dataset across 50+ countries, its GRIP platform, and its growing role in enabling safer, faster cross-border expansion for MedTech companies. This approach aimed to introduce Pure Global to a wider industry audience, build initial momentum, and begin closing the visibility gap with more established competitors.
To strengthen authority and trust, PRLab positioned not only CEO Phyllis but also COO & Co-Founder, CTO Ran Chen, Dr. Oliver, and additional members of Pure Global’s leadership team as key spokespeople in the regulatory and MedTech landscape. A comprehensive thought leadership program was developed around their collective expertise, spanning global market access, regulatory technology, AI-driven compliance tools, and clinical and scientific insight. This included op-eds, interviews, expert commentary, and proactive engagement in timely industry conversations through newsjacking. Content highlighted emerging regulatory trends, the role of AI in streamlining compliance workflows, the importance of transparency in global device registration, and the operational challenges MedTech companies face when expanding across regions. The goal was to elevate Pure Global’s leadership bench as trusted, authoritative voices in the field while giving the company a strong, recognizable human presence across media and industry channels.
PRLab pursued targeted earned-media opportunities across both niche and broad industry outlets to spotlight Pure Global’s mission of making global market access safer, faster, and more efficient. As part of its ongoing two-year collaboration, still active today, PRLab leveraged case studies, client success stories, and Pure Global’s innovations, including AI-powered tools like the IFU generator, as anchors for compelling storytelling. In parallel, PRLab secured opportunities for Pure Global to participate in high-visibility industry forums such as MEDICA and key roundtables, amplifying the company’s presence among regulators, partners, and industry peers. This combination of sustained media features and strategic stakeholder engagement has helped build credibility, reinforce core messages, and drive long-term awareness across the MedTech ecosystem.
Through consistent messaging and value-driven narratives, PRLab emphasized Pure Global’s core differentiators: the world’s most comprehensive regulatory dataset, its advanced AI capabilities, full lifecycle support for companies of all sizes, and its dual identity as both facilitator and innovator. Media coverage underscored how Pure Global helps prevent sub-standard devices from entering markets, accelerates compliance timelines, and equips manufacturers with actionable, up-to-date regulatory intelligence. This strategic storytelling positioned Pure Global as the go-to partner for navigating complex regulatory landscapes and as an emerging leader shaping the future of MedTech compliance worldwide.
Since the start of the collaboration, PRLab has been working with Pure Global on multi-phase PR programs over the past two years to build global brand awareness and strengthen its positioning within the MedTech regulatory landscape. Together, these efforts have contributed to more than 80 media placements to date, reaching an estimated 6 million readers and significantly expanding Pure Global’s digital footprint. In recent periods, PR activity has consistently exceeded placement KPIs, including securing six high-quality, sector-relevant publications in the latest three-month cycle, supporting ongoing growth in Share of Voice across the competitive landscape.
Across both years, PRLab also secured a live interview at MEDICA that resulted in timely on-site coverage, reinforcing Pure Global’s credibility during a key industry event, and supported continuous visibility through a steady upward trajectory on LinkedIn. Additionally, PRLab organized a dedicated webinar for Pure Global offering an additional platform to engage stakeholders, demonstrate expertise, and deepen industry trust. These sustained efforts have laid a robust foundation for continued momentum and greater impact heading into 2026.
