PRLab understood that being a business that is rapidly scaling internationally, while being self funded and financially stable was a rarity in today’s market. That is why the first of the three stories created on behalf of Recruitee focused on the different steps startups could take to become self funded.
Given the high level scope of the story, the aim was to get coverage in a publication who had a high monthly audience. A media tier list was created and from that list, a handful of carefully selected media outlets were chosen for the story. The pitch was offered exclusively to further attract the larger publications. This technique provided fantastic results as Recruitee was featured in FastCompany and EU Startups.
Following the focus on the business management side of things, PRLab began diving into Recruitee as an HRtech software. There was a reason why major clients like Starbucks, Toyota, and Vice have been singing their praises, but the key was translating this into stories for journalists.
Scouring newspapers, magazines, and online publications; PRLab had a great grip over the news values in the talent acquisition and recruiting world. So with the unemployment rates at the time being at an all time low in the US, the focus was set on helping companies attract talent in a candidate driven market. Once again, results were instantaneous. Articles were featured in TLNT, Online Recruitment Magazine, HR Technologist, Real Business, and many more.
Then, when the news values began shifting with the strike of the Covid crisis, so did PRLab’s focus. No longer could the focus be set on the war for talent, with unemployment rates skyrocketing. So taking advantage of this, PR did a bit of news jacking
on the global hiring freeze. Journalists were eager to have someone provide input on these topics and articles ended up in the HR Daily Advisor, HRNews, ITProPortal, and the Silicon Canals.