Data platform for responsible sourcing


Responsibly is a supplier data platform for responsible procurement
Estimated views
Average DA
Logo of Responsibly, client of PRLab
  • Press Coverage Responsibly
  • Press Coverage Responsibly
  • Press Coverage Responsibly
  • Press Coverage Responsibly
  • Press Coverage Responsibly
  • Press Coverage Responsibly
  • Press Coverage Responsibly

About Responsibly

Responsibly was founded with one singular focus - to make every purchase in the world responsible. They believe that there's a global force for change locked inside the world's procurement departments, and their mission is to build the technology infrastructure to enable every procurement hero to source responsibly at scale.

Responsibly works as a supplier data platform for responsible procurement. They provide a one-stop-shop for responsible supplier data across a wide variety of data providers, to make it easier for all to source responsibly.


The challenge

The Danish startup just secured $2m in funds during their pre-seed investment round, getting them the funds they needed to soft-launch the first version of Responsibly. The investment round resulted in them being one step closer to realising their goal of giving corporate purchasers the tools they need to put social and environmental impact alongside price on the supplier scorecard.

Not only was the funding round a great success, the cause behind it is also greatly beneficial towards sustainable supply chain management. So, Responsibly had to get the word out there! PRLab was contacted to deliver full PR support for getting global coverage in Engling outlets.

Responsibly platform

PRLab Strategy

At PRLab we’ve developed our own PR model for successful visibility that consists of 3 key pillars, each item nurtures the other to make sure we proactively build visibility, thought leadership and content that gets picked up by the media.

For Responsibly, we focused on content surrounding the funding announcement and gaining global media attention.

Content creation

The funding announcement was the key focus of this PR launch and would direct the different angles from which we wrote this story. The focus was placed on helping Responsibly gain brand awareness and a secured media position through sharing meaningful content.

Media outreach

As part of the launch strategy, we set out to finalize the press release distribution, commenced pitching and (where necessary) scheduled interviews.

Based on the target audience, we went for an exclusive with TechCrunch, focusing on landing “the big one” at client request. After the exclusive, we targeted key outlets for the funding news.

We made sure to have Responsibly noticed by getting featured articles that clearly described their purpose and what they intended on doing with the funds. One way of ensuring media coverage is by tailoring the content according to the outlets being pitched to.

Pieces of coverage
Estimated views
Social Shares
Average DA

Related sectors

Covering all tech and related industries


Public relations services for IT companies

HighTech PR

Trust PRLab as your HighTech PR agency


Trust PRLab as your SaaS PR company
Logo of PRLab, an international tech PR firm
We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
PR for growth
We help you grow with PR. Find out how.
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram