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Founded in 2020, Revolv3 is a payment optimization company that makes more money for online merchants with recurring billing. Revolv3’s specialised SaaS platform technology ensures the highest credit card approval rates in the industry. Higher approval rates mean more revenue and less customer churn, all at a lower cost.
SaaS billing software designed to reduce costs, improve payment approvals, and increase customer retention.
Revolv3 faced the challenge of driving brand awareness, building credibility, and establishing itself as a leader in the global english market. The challenge included reaching key decision makers such as CEOs, CFOs, and business development managers across multiple industries like e-commerce and fitness. Pain points included billing complexity, high customer churn, and low credit card approval rates. PRLab aimed to differentiate Revolv3 by highlighting its unique selling points, such as its cost-efficient, scalable platform designed to optimize credit card payments, thereby improving revenue and customer retention.
Initially, we tested the waters and gauged journalists’ receptiveness towards Revolv3. TechRound agreed to one publication, and the funding announcement resulted in nine publications, primarily in the UK. As our partnership progressed, we built on these established media relations to enhance Revolv3’s visibility in the global English market. We tailored messages to the English-speaking media, ensuring they were non-commercial to build trust and demonstrate how Revolv3 supports and improves SaaS payments.
We positioned Revolv3 as a thought leader within their target audience. Beyond brand awareness, we focused on creating and publishing several articles to display expertise and build credibility. Our long-term thought leadership tactics aimed to establish Revolv3 as an expert among more established competitors, strengthening its market positioning.
We continuously monitored current events, media trends, and industry developments. By proposing timely statements from Revolv3, we leveraged the demand for expert opinions. We pitched Revolv3’s expertise to address pressing questions and topics, keeping the brand relevant and authoritative in the public eye.
Our final pillar involved producing a comprehensive industry report. PRLab conducted primary market research through a community survey, analyzed the data, and compiled a report on the findings. This report served to further establish Revolv3’s authority and insights within the industry.
Over the course of 10 months, our PR strategy significantly elevated Revolv3’s brand presence among a global audience, achieving notable outcomes. Our efforts landed thought leadership placements in tier 1 outlets, enhancing Revolv3's visibility and credibility in both the US and UK markets.
