The first step was to ground the press release
for Startupbootcamp in a wider story. With the IPO funding a program focused on sustainability, we decided that this would be a good context for a press release. We researched what was happening in the media regarding sustainability
and startups in order to create a few different angles.
1. The unique nature of their IPO
2. The need for more efforts to be made in meeting the UN’s SDGs
3. The problem of greenwashing in business
In addition to the sustainability angle, we researched how the unique model of their IPO would address some of the problems faced in the investment world. We found that investors suffer from a lack of trust when it comes to investments, an issue which Startupbootcamp resolved
through their de-risking program and by scouting Startups with the assistance of AI.