In the build-up for Siilo's funding announcement,
the team at PRLab undertook extensive research on the HealthTech industry but also interviewed Siilo's founders to have a clear view of their overall vision, goals, and perspectives on healthcare, especially in the Benelux. These insights informed the varied angles and slants to pitch to the right journalists covering the pertinent topics at the intersection of healthcare, technology, and business.
Landing stories and interviews in Dutch and Belgian tier 1 publications
Working in concert with Siilo's executives and marketing team, PRLab pitched stories focusing on Siilo, the Dutch healthcare system, and how Siilo as an organization sought to improve the system by facilitating more collaboration across healthcare teams and departments in a safe and compliant way ultimately, for the benefit of better patient care.
PRLab targeted the salient outlets and journalists for the story and secured an interview for Siilo's founder and CEO, Joost Bruggeman. It was published in Het Financieele Dagblad
Siilo is a HealthTech company constantly pushing the envelope and adapting its services to the needs of medical professionals. Enter Prisma, Siilo's first dedicated network designed to improve patient care and reduce hospital referrals specifically within the Dutch healthcare system.
Prisma was announcing a new partnership with the second-largest insurance provider in the Netherlands, CZ. They wanted this news shared in the Netherlands as this was the second partnership with an insurance provider and signified the value and appreciation of Prisma among Dutch medical professionals.
NewsjackingIn early 2021, WhatsApp announced new policies that could have serious ramifications for those working in healthcare and using the app to communicate with each other. One of Siilo's principal values is that their platform is safe, secure, and compliant for communication between medical professionals and, therefore, was the appropriate organization to provide expert commentary on these policies.
PRLab took on this news, and again, working as a part of Siilo's team, crafted a pitch targeting the key journalists for the story. This time, using their network in Belgium, PRLab secured an interview for Joost Bruggeman with Business AM to discuss the issue in detail.