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S4D, formerly known as Solutions 4 Delivery, is the trusted software partner for delivery-focused restaurant chains. Their services cover every stage of the operation, from online and offline ordering to preparation, delivery management, loyalty programs, and intelligent data technology.
Since 2017, S4D has helped ambitious restaurant brands like Papa John's, Kotipizza, New York Pizza, Belchicken, and Apache Pizza outperform competitors and hit their business goals.
S4D (formerly Solutions 4 Delivery) expanded its presence by opening new offices in Amsterdam, the Netherlands, and Katowice, Poland. In the Netherlands, Benjamin Kool was appointed as the primary spokesperson to represent the company in interactions with journalists and the media.
To support S4D's strategic goals in this new market, PRLab was brought on board to enhance the company’s visibility, strengthen its brand awareness, and build credibility within the local media landscape. The aim was to establish strong, lasting relationships with key journalists and media outlets, generate significant media buzz around S4D’s entry into the Dutch market, and successfully position the company as a trusted and influential player in the industry.
Additionally, PRLab worked to reinforce S4D’s relationships with its existing network of investors, portfolio companies, and employees. The overall goal was to create a network of brand ambassadors who would advocate for the company and its mission, while positioning S4D as a sought-after expert in the media, ready to provide valuable insights on relevant industry topics.
PRLab focused on building relationships with key Dutch media outlets, targeting both national and industry-specific publications. Customized press releases and media pitches highlighted S4D’s all-in-one SaaS platform, emphasizing its cloud-based POS system, mobile app, and eCommerce solutions for franchise food delivery companies. The goal was to boost visibility and position S4D as a trusted player in both the restaurant and tech industries.
To establish credibility, PRLab secured executive interviews and contributed thought leadership articles to prominent Dutch media. These pieces focused on S4D’s expertise in transforming QSR delivery through innovative technology, offering valuable insights into industry trends, and showcasing S4D as a sector leader.
PRLab assured media placements in key business, tech, and restaurant industry publications, emphasizing S4D’s innovative solutions. In addition, speaking opportunities at relevant industry events and podcasts were explored to generate excitement and spark conversations around S4D’s impact on the food delivery sector.
PRLab highlighted the key benefits and differentiators of S4D’s solutions, illustrating how they helped franchise businesses streamline operations and enhance customer experiences. Media coverage focused on reinforcing S4D’s leadership in the cloud-based POS space, positioning it as the ideal partner for franchise food delivery companies seeking comprehensive and scalable solutions.
Over six months of collaboration in the Netherlands, PRLab strategically collaborated with Solutions 4 Delivery (S4D) to lay the foundation for brand awareness and media relations, reaching an online readership of 184,000.
