After raising an impressive €6 million in Seed Funding, the funding round being led by Connect Ventures, Sprinque wanted to go international with their news. Based in Amsterdam, the Netherlands, Sprinque wanted to generate traction among EU Startup media and from there build a global interest from international audiences. PRLab was tasked with sharing the funding news with trade media and global news outlets - covering regions from the US, UK, and EU. The overall objectives of this collaboration were for PRLab to help Sprinque with increasing their brand awareness, build credibility, and create buzz around the funding announcement. As is the challenge for any young startup, breaking into the international media marketing can be tricky. We wanted to ensure that Sprinque receives a spotlight opportunity to build their media following.