As a company with aspirations of becoming a thought leader, it was important that StuDocu had some features in the OP-Ed sections of news outlets. But in order to do that, they needed to have a story to tell
So PRLab interviewed Marnix Broer, the co-founder and CEO StuDocu, to understand his views and opinions. What concluded from this, was the idea that StuDocu wanted to become revolutionaries. For too long has the education system been stale and it was time for a change.
Using this idea as motivation, PRLab used their experienced content writers to get creative. Using Marnix’s ideas, they wanted to create content that was not only fresh, but also provided inspiration for change. This was a success as the articles ended up getting featured on Education Technology, Higher Education Digest, and FE News.