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Founded in 2023, Taoshi is revolutionizing financial market trading with its blockchain-based proprietary trading network (PTN). By integrating decentralized AI and blockchain technologies, Taoshi empowers individuals to access high-performing trading strategies previously reserved for high-end institutions. With the launch of its innovative platform, Glitch, Taoshi is redefining how financial trading is democratized, delivering unprecedented opportunities to a global audience.
Taoshi entered a saturated market dominated by legacy platforms such as Betterment and Wealthfront. To carve a niche as part of a phased launch, with a wider launch to come, the company had to establish trust, build brand awareness, and demonstrate its value proposition of fairness and accessibility in trading. Competing against firms that profit from traders' failures presented a unique opportunity to highlight the need to showcase Taoshi’s ethical and user-centric model.
Democratizing wealth creation has eluded the industry thus far. Glitch, a first-of-its-kind SaaS platform, was born out of this challenge: the need for a platform that lowers the barriers to advanced trading. Tapping into AI-driven strategy execution in an intuitive environment, Glitch bridges the gap between innovation and accessibility so that individuals can confidently and quickly take ownership of their financial ventures in a secure environment.
PRLab developed a comprehensive PR strategy to boost Taoshi’s brand visibility, foster trust, and position it as a leader in decentralized finance:
PRLab conducted a competitor analysis, identifying gaps in competitor positioning, such as limited accessibility and high fees. This analysis informed messaging that emphasized Taoshi’s democratization of advanced trading tools and its fair, transparent approach, distinguishing it from traditional financial platforms.
PRLab crafted content, including press releases, articles, and expert commentary on emerging trends like DeFi, blockchain, and AI in trading. Content pillars focused on Taoshi’s key messages, such as innovation, transparency, and empowerment, and targeted tier-1 and niche publications in fintech, blockchain, and tech.
Being a newcomer, we needed to build brand recognition so that Glitch would become synonymous with innovation and accessibility in financial trading. This was supported by the expertise and vision of Arrash Yasavolian, CEO and Founder of Taoshi, alongside other key spokespeople. Leveraging trending topics, PRLab pitched Taoshi’s spokespeople for commentary on relevant industry events for enhancing the brand’s presence in discussions around decentralized finance and automated trading. We looked for profiling opportunities to position Arrash as a leading voice in decentralized finance and AI-driven trading strategies. Sharing his insights into the Glitch story helped build trust and authority.
Our work helped get Taoshi recognized as a leader in decentralized finance. We got them featured across various global tier-1 fintech and blockchain platforms, including Yahoo Finance and The Fintech Times.
Taoshi also gained elevated visibility at leading events such as Permissionless III and Money 20/20, generating a buzz.
