Phase 3, focused on the months after Q4, to maintain Tarabut Gateway’s position as an expert and a thought leader of their field, and to further drive brand awareness.
The content we created to present and pitch to media agents followed a thought leadership
approach to display expertise and build credibility. Through the type of content sent out and the journalists we contacted, we aimed to attract tech talent, and offer additional clarity, transparency and assurances for investors.
When pitching journalists, for each new media story, we reach out to a selection of media outlets based on topic relevance. This was done with the purpose of ensuring each content piece is presented on the right platform, to the right audience.
Towards the end of the initial 6-month collaboration, we launched an interview series with existing clients of Tarabut Gateway, both in the MENA region and beyond. This was done so that investors and tech talent could see why the MENA region is a golden opportunity for open banking. Also, to show how Tarabut Gateway is playing a key role in Open Baking adoption in the MENA region by being different and moving fast and ahead.
This was done with the purpose to develop strong content which Tarabut Gateway can use for further thought leadership to keep up the momentum after our initial collaboration has formally ended.