Unifonic streamlines conversations throughout the customer journey.

About Unifonic

Unifonic specializes in the field of cloud communication, working to adopt modern technologies to develop strong communications via a secure software interface to ensure reliable communication channels between companies and customers in the health, education, travel, e-commerce, and logistics sectors worldwide.

Specifically tailored for enterprises, unifonic's cloud platform makes omni-channel communication easy to implement and manage for developers and business users alike through single API's covering SMS, Voice and conversational messaging apps such as WhatsApp, Facebook Messenger, Slack and Twitter with more coming every day.

Photo for the about section of Unifonic, out telecom PR client

The Challenge

Unifonic, based in Saudi Arabia, closed its Series B funding round at $125 million! The funds will be used to drive expansion, with the means to further integrate the company among the international market. This funding round also marked the first direct investment SoftBank made in a Saudi-based company.

This is a huge achievement, not to mention - an impressive share worthy story! Unifonic entrusted PRLab with the task of sharing the funding announcement far and wide. Since we’re a PR agency who likes to do things differently, we were eager to jump on this project! By applying our modern PR skills, we set out to generate solution-driven results.

Unifonic wanted to announce its global ambitions with its Series B raise, securing media coverage internationally and in the local MENA region. Our team of agile PR experts got to work, creating a press release, honing pitch angles and securing coverage in the targeted outlets mutually agreed upon with Unifonic.

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PRLab's Strategy for Unifonic

Click on the numbers to see each one of the steps.
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Story Creation

Before jumping into story creation, we assembled a specialized PR team, who covered three regions simultaneously (Europe, UK and ME). This was important because we were targeting a global market.

After assembling the team, we got to work on the story. Using a case study format, we built the story, with the center focus being Unifonic’s funding announcement. The series B round, led by SoftBank, was used to gather important details to share as part of the funding announcement.

We worked in concert with the Unifonic team to find the right tone and messaging needed for the release to convey their new direction and ambitions with the raise.

For international media, we created a single version of the story to pitch. An Arabic version was also created and pitched in Arabic. In addition, the story required different local variations (Saudi and Emirati).

Media Research

In preparation for the funding news launch, we first set reasonable targets to meet. Next we compiled extensive media lists and selected the key news sites, publishers and journalists to cover the story.

Our focus was directed towards the international (English) and Middle Eastern market, so that the news from Unifonic could be shared on a global scale.

In our research we identified the news sites, blogs, journalists, magazines, etc., that have a strong tech, telecoms, business and startup readership. These industries and their verticals were used to plan our tailored pitches.

We divided the core targets for industry verticals, so that we could gain traction across the board for Unifonic and the announcement. Regarding the local Middle Eastern market, we partnered up with our media contacts to provide the very best coverage across Arabic and English media targets in the UAE and KSA.

Creation of the Press Release

As part of the pre-launch strategy, we set out to target key international publications with the story in advance of the embargo date. But first, we had to create the press release.

As with any big launch of funding news, press releases play a vital role in spreading the word to as many outlets as possible. PRLab composed the press release in concert with the Unifonic team to ensure that it made maximum impact.

With a PR expert leading each regional division, different local and international hooks were formulated to make sure the pitch gets picked up. From here, we created a healthy network of contacts who were willing to publish the story!

A priority during the pre-launch was to secure one local (ME) and one international (Int English) Tier 1 publication, with early embargoed access to the news and spokesperson from Unifonic.

Targeted Pitching

Pitching included reaching out to, predominantly, English speaking media across tech, business and startup and telecoms verticals.

On the day of the agreed launch, we shared the press release further and wider than our priority targets, with tailored pitches sent to specific vertical journalists. Our partner in Dubai took care of the ME pitches.

The telecommunications industry is becoming more advanced and competitive each day, so we made sure to get attention from telecom media agents. One way we implement our telecom PR services is by securing focused media attention for our clients’ stories. This is how we aim to make them stand out in a competitive market.

​​Targeted pitching included TechCrunch, Fortune, Business Insider + Insider Intelligence, Arabian Business, Entrepreneur ME, along a long list of other core targets.

Results

Within one week, PRLab announced the news of their Series F funding globally and secured over 10 pieces of news and interview coverage on the day of the launch:

57 pieces of coverage (target: minimum of 10 pieces of coverage across tiers)
390M Online Readership (original estimate of 500k online readership)
1.8M Estimated Coverage Views (original estimate of 20k coverage views)
List of 200+ Pitches
117 Social Shares
47 Average Domain Authority (target: minimum domain authority of 25 points)

In addition, we set the target of securing one Tier 1 publication per market (Int English and ME). We met this target by landing Tier 1 publications in Bloomberg and Forbes Middle East.

Our own team of cutting edge PR experts stayed results oriented and were fixed on delivering growth driven results. With this focus, we were able to exceed our set target, by closely collaborating with the Unifonic team and working with our global PR partners!

Illustration for the Chargebee results

PRLab Results

57

Pieces of
coverage

3M

Online
Pieces

1.8M

Estimated Coverage views

117

Engagements

47

Average Domain Authority

5

Offline
Pieces

We secured coverage in

Flag of United KingdomFlag of USAFlag of EmiratesFlag of Saudi Arabia

Examples of press coverage obtained

Testimonials

After a very successful funding launch, feedback kept momentum going. Our PR agents and Unifonic received this 5-star review on Clutch:

“I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines."

Ahmed Motaal
Marketing Director

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