Unifonic specializes in the field of cloud communication, working to adopt modern technologies to develop strong communications via a secure software interface to ensure reliable communication channels between companies and customers in the health, education, travel, e-commerce, and logistics sectors worldwide.
Specifically tailored for enterprises, unifonic's cloud platform makes omni-channel communication easy to implement and manage for developers and business users alike through single API's covering SMS, Voice and conversational messaging apps such as WhatsApp, Facebook Messenger, Slack and Twitter with more coming every day.
Unifonic, based in Saudi Arabia, closed its Series B funding round at $125 million! The funds will be used to drive expansion, with the means to further integrate the company among the international market. This funding round also marked the first direct investment SoftBank made in a Saudi-based company.
This is a huge achievement, not to mention - an impressive share worthy story! Unifonic entrusted PRLab with the task of sharing the funding announcement far and wide. Since we’re a PR agency who likes to do things differently, we were eager to jump on this project! By applying our modern PR skills, we set out to generate solution-driven results.
Unifonic wanted to announce its global ambitions with its Series B raise, securing media coverage internationally and in the local MENA region. Our team of agile PR experts got to work, creating a press release, honing pitch angles and securing coverage in the targeted outlets mutually agreed upon with Unifonic.
Within one week, PRLab announced the news of their Series F funding globally and secured over 10 pieces of news and interview coverage on the day of the launch:
57 pieces of coverage (target: minimum of 10 pieces of coverage across tiers)
390M Online Readership (original estimate of 500k online readership)
1.8M Estimated Coverage Views (original estimate of 20k coverage views)
List of 200+ Pitches
117 Social Shares
47 Average Domain Authority (target: minimum domain authority of 25 points)
In addition, we set the target of securing one Tier 1 publication per market (Int English and ME). We met this target by landing Tier 1 publications in Bloomberg and Forbes Middle East.
Our own team of cutting edge PR experts stayed results oriented and were fixed on delivering growth driven results. With this focus, we were able to exceed our set target, by closely collaborating with the Unifonic team and working with our global PR partners!
After a very successful funding launch, feedback kept momentum going. Our PR agents and Unifonic received this 5-star review on Clutch:
“I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines."
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