PRLab kicked off the collaboration with Unifonic mid-June 2021 to share their Series B funding round
. Working together with the Unifonic team, we set our sights on achieving coverage with top tier outlets, Bloomberg (global English) & Forbes ME (MENA). We created the press release
, working to hone the key messages, and situate Unifonic in a prime position to grow on the global stage.
The launch of funding
was a great success - PRLab and our partners achieved the set objectives for coverage and exceeded the goals by a large margin! With more than 60 pieces of coverage and an online readership of 390M, plus an average Domain Authority score of 47, we smashed the initial target!
Following the successful rollout of the funding news, Unifonic wanted to leverage the forward momentum to begin establishing themselves as a global player - empowering enterprises and their customers via integrated communication systems.
PRLab was enlisted to act as an integrated marketing and PR hub, making sure that Unifonic achieves the unity and visibility they wanted, by supporting the execution of existing strategies on a global scale. Furthermore, we supported Unifonic by sharing success stories and regular press releases on strategic wins, continuing momentum and helping grow a share of voice.
Since the start of 2022, PRLab has continued with a long-term PR plan for Unifonic, aiming to attract more attention from the press in KSA and the MENA region and to establish Unifonic as a point of reference for these regions. We’ve also continued a mix of thought-leadership + newsjacking approach
to successfully achieve the visibility Unifonic requires locally and internationally, so as to elevate Unifonic’s credibility and reputation.