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Veriam streamlines access and subscription management by combining both into a single, intuitive solution that empowers businesses to sell products and share data seamlessly online.
By utilizing Veriam, organizations provide users with a unified login, granting effortless access to all products, subscriptions, and data within the Veriam network.
Designed for efficiency, Veriam simplifies operations by integrating access control and subscription services into a secure, all-in-one platform. This not only enhances security but also supports business growth by reducing complexity.
With Veriam, companies can focus on expanding their offerings while users enjoy a frictionless experience with a single login for all their digital needs.
Veriam turned to PRLab ahead of its platform launch, seeking strategic PR support to introduce its innovative access and subscription management solution to the market.
At a pivotal stage in its startup journey, Veriam faced the challenge of building brand recognition and positioning itself as a leader in the Access and Subscription Management space—all without any prior PR initiatives. Establishing credibility and differentiating from competitors would be key to gaining traction and driving adoption.
Veriam aimed to build brand awareness and credibility while maintaining its authentic voice and ethos. To achieve this, PRLab implemented a strategic mix of thought leadership, media engagement, and content creation. This included newsjacking, press releases, and thought leadership pieces to position Veriam as the go-to solution for SaaS SMEs, supply chains, and ESG tech businesses. The goal was to establish Veriam as a trusted industry expert and a reliable source of market insights.
With no prior media presence, Veriam and PRLab moved quickly, launching thought leadership campaigns, distributing two major press releases via the wire, and initiating introductory pitches to position the CEO as an industry authority. This targeted PR approach helped Veriam gain traction, enhance brand awareness, and establish a strong foothold in the competitive access and subscription management space.
A key focus was on securing industry media coverage, increasing CEO visibility through media engagements and public speaking opportunities, and leveraging digital marketing and partnerships to strengthen Veriam’s media presence. To compete with established players like Okta and Ping Identity, PRLab expanded content distribution, engaged with leading publications, and positioned Veriam as an industry expert through thought leadership initiatives, including articles on relevant industry topics and LinkedIn thought leadership. Since startups were one of Veriam’s target audiences, PRLab also prioritized partnerships with startup incubators in the Benelux region.
As a result of our PR efforts, Veriam managed to get featured in relevant trade media outlets such as The New Stack, Cybersecurity Insiders, Startups Magazine, and Cloud Data Insights. Their CEO, Jeroen de Bruijn, landed multiple interviews with Startup Valley, TechRegister, Authority Magazine, and more. Veriam’s share of voice grew from 0% to 14.8% in November and 28.5% in March. Media picked up all thought leadership pieces, and two press releases were pushed out through PRWire, receiving 374 and 677 pickups, respectively.
“Overall, it’s been the best PR agency experience I’ve had so far. Thanks to PRLab, our share of voice grew from 0% to 14.8% in November and 28.5% in March. Media picked up all thought-leadership pieces, and two press releases were pushed out through PRWire with a pickup of 374 and 677 placements. PRLab was also responsive and quick to deliver.”
Hannah Durevall, Digital Marketing Lead at Veriam
