Volta Ventures

Volta Ventures offers seed and early-stage Venture Capital for software and internet startups in the Benelux region. Their team sets out to blend entrepreneurial experience with venture capital, by doing so they help businesses gain access to new markets, new clients and customers, funding and other networks that can be used to scale and grow companies.

The Challenge for Volta Ventures

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We kicked off the project by having a branding workshop with brand strategist Sara Budhwani. This allowed us to better understand their needs and to provide mockup materials until we arrived at a mutual agreement of the results we aim to see.

The workshop included an analysis of the pre-existing materials (logo, colours, slogan, etc.). We then moved over to assessing the communication needs, target audience and brand culture, so as to identify the golden thread between Volta’s company culture, visual and supporting materials.

During this phase we also went into ideation so that we could start the process of delivering concrete creative executions. From her, we set up a brand book that consists of logo/s, mission statement, typography, colour palette, and a use case (proposal deck template).

The key objective of the workshop was to identify the overall direction to take in redesigning some brand elements and this phase lasted 3 - 3.5 weeks.

With the branding workshop underway, we started to build Volta’s website. This included submitting SEO content guides, installing helper tools and working on HTML tags optimization.

In designing the new website, our team made sure to achieve unison between content creation, the visual identity and culture of Volta Ventures. On the other hand, we had to keep Google’s latest performance update in mind.

The Core Web Vitals (CWV) update focuses greatly on highly performant websites, to ensure user friendliness. To comply with CWV, we optimized the website for mobile friendliness, set up HTTPs, as well as made sure code is optimized for the best performance results.

Timeline: 1 month

After the workshop, we gathered the needed insights - regarding mission, values, positioning, target, and personality - to guide content creation.

Conducting a series of exercises led us to the overall strategy that Volta Ventures treats each founder like a hero: They guide and empower the heroes of tomorrow to leave their legacies. This strategy became the red thread that connected all pieces together, including the personality and identity.

Website
As Volta’s new website structure was being developed, we started working on SEO optimized copy. This included creating keyword focused text for the website’s different pages, such as location pages