To help achieve Wayflyer’s goals in the Netherlands, PRLab was enlisted to gain more attention from the press, increase brand awareness
, build credibility, establish media relations, successfully create media buzz around the upcoming launch of Wayflyer in the Netherlands, and strengthen the relations with its existing network of investors, portfolio companies, and employees, to increase life-time value and create brand ambassadors, as well as becoming sought after by the media for expert opinions. As the collaboration had been extended, PRLab was also enlisted to position Wayflyer as a thought leader
in the e-commerce and fintech
industries in the Netherlands. This would be achieved through several press releases
and editorials offering expert advice, opinions, and insights with the goal of attracting more leads for e-commerce funding.
What did we want to achieve?
- Increase brand awareness;
- Build credibility;
- Create buzz around the launch of Wayflyer in the Netherlands;
- Establish Wayflyer as the ideal partner for eCommerce financing and an analytics platform that analyzes marketing performance on a daily basis, equipping eCommerce businesses with world-class data and tangible insights designed to improve performance.
- Position Wayflyer as a thought leader in the e-commerce sector in the Netherlands. Duration:
Originally, PRLab and Wayflyer underwent a 12-month collaboration. The contract has been extended till October 2022. As PR is a long-term game, the best strategies and results can be achieved when a relationship is ongoing and continuously building on previous successes.Update:
Wayflyer became Ireland’s sixth unicorn, after having raised €150M in a Series B funding round, and securing $300M & $253M debt financing, now the company is standing at a €1.6B valuation. As this is a great achievement for Wayflyer, the PR strategy was adapted accordingly to ensure generous press coverage is received for this milestone. Especially in the startup world, funding rounds
are important to announce. This type of news is important to share with current and new potential investors, as it gives them an indication of where the company is heading in terms of future growth and ROI.