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WorkplaceBuddy is an innovative company that helps organizations keep up with the fast-changing digital workplace. Through their intelligent Microsoft Teams app, they enable businesses to send personalized video nudges to targeted employee groups, encouraging action and improving digital tool adoption. Their young, passionate team works in bi-weekly sprints and quarterly goals, fostering a fun and energetic culture, often celebrated with legendary sprint and quarter-end events.
WorkplaceBuddy faced a PR challenge due to limited brand recognition and media presence. Despite some activity on owned media channels such as LinkedIn, their overall visibility in the broader media landscape remained low. There was no prominent designated spokesperson in external media, even though the leadership team participated in conferences and contributed written content. To address this, PRLab worked with WorkplaceBuddy in increasing brand awareness, building credibility, generating buzz, and establishing thought leadership.
PRLab conducted in-depth research to shape its strategy for WorkplaceBuddy, analyzing market trends, competitors, and key target groups.
With the rise of remote work, Microsoft 365, and AI tools like Co-Pilot, the digital workplace is evolving rapidly. WorkplaceBuddy’s competitors vary in media presence, but many outperform in online visibility and traffic. Currently active mainly on LinkedIn, WorkplaceBuddy has a clear opportunity to boost its visibility and stand out with its unique AI-powered, gamified learning approach tailored to the needs of the modern digital workforce.
We promoted WorkplaceBuddy as a key voice in the AI-powered digital workplace adoption space. This involved consistently sharing valuable insights and demonstrating expertise to build credibility and establish WorkplaceBuddy as an influential authority in the industry.
PRLab arranged interviews for WorkplaceBuddy's spokespersons with relevant media outlets and podcasts. This enhanced their presence as industry thought leaders and showcased WorkplaceBuddy's unique approach to personalized learning and support.
PRLab actively monitored trending news and industry developments to identify opportunities for WorkplaceBuddy to offer expert commentary. We proposed timely statements from WorkplaceBuddy's leadership to the media, leveraging the demand for informed opinions.
PR efforts for WorkplaceBuddy resulted in spokesperson placements and thought leadership exposure for Sjoerd Koolen, CEO and co-founder of the company. He was featured on podcasts such as AI Today Live and Bring Your Own Coffee, and interviewed by StartupValley FounderTalk. His thought leadership was also highlighted on industry platforms including Emerce, Frankwatching, DutchCowboys, AG Connect, and Dutch IT Channel.
This broad media presence enhanced WorkplaceBuddy’s brand visibility and credibility, positioning Sjoerd as a trusted voice in the digital workplace space and helping the brand stay top of mind beyond its owned media efforts.
