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Zeliq is an all-in-one sales platform designed to simplify and supercharge the prospecting process for B2B teams. By combining lead discovery, data enrichment, outreach automation, and deal management in a single workspace, Zeliq eliminates the need for fragmented tools and manual processes. The platform gives sales professionals access to over 450 million verified contacts and allows them to build personalized, multichannel sequences that connect with the right decision-makers at the right time. Since its launch, Zeliq has become a trusted partner for fast-growing companies and established enterprises alike, helping teams streamline workflows, boost productivity, and convert leads into long-term clients with greater efficiency and precision.
As a fast-growing startup preparing to announce its pre-seed funding round, Zeliq sought to build strong brand awareness across key European markets. With operations rooted in France and ambitions to expand across Europe, the company needed to craft a compelling narrative that would position it as a promising player in the sales technology landscape. The goal was to create momentum around the announcement, attract attention from both investors and potential users, and establish Zeliq as a credible and innovative force in the B2B prospecting space.
PRLab was brought on board to shape the company’s story and ensure the announcement reached the right audiences through the right channels. The focus was on generating meaningful media buzz within France, where interest in Zeliq was already growing, and expanding visibility among European tech and business publications. By aligning messaging with Zeliq’s mission and unique value proposition, PRLab aimed to lay the groundwork for long-term reputation building and market recognition.
At the same time, it was essential to navigate a competitive media environment while managing the early-stage perception of a pre-seed company. Some challenges arose in reaching top-tier outlets, which tend to favor startups with an established local presence. However, this only reinforced the strategy to strengthen Zeliq’s credibility and presence within the European ecosystem first, setting a solid foundation for future global recognition.
Time was key for Zeliq’s pre-seed announcement, and PRLab moved fast. A dedicated European team was assembled, working closely with Zeliq to prepare every detail before launch. With a clear understanding of how to make noise around funding news, PRLab divided tasks between research, writing, and media outreach to make sure the announcement would land with impact in both French and English-speaking markets.
The aim was to build a story that went beyond the numbers, to present Zeliq as an ambitious, AI-driven player reshaping the future of sales automation. Every step, from media research to the final press release, was guided by that narrative.
To ensure the funding news reached the right audience, PRLab conducted in-depth media and competitor research. The team analyzed Zeliq’s positioning in the SaaS ecosystem, mapping out which outlets, journalists, and angles could deliver the highest visibility.
Media lists were carefully segmented into tiers, with priority given to influential French tech publications and reputable European business media. This groundwork provided a clear picture of where and how Zeliq’s story should be told, and how it could stand out in a crowded tech landscape.
With the groundwork laid, PRLab drafted a compelling press release centered on Zeliq’s mission to transform B2B sales prospecting through artificial intelligence. The release was shared under embargo with selected Tier 1 and Tier 2 journalists to build anticipation and secure quality coverage.
Within days, Zeliq was featured in Les Echos, L’Usine Digitale, Maddyness, L’ADN, and FrenchWeb, among others. These placements not only generated strong visibility within France but also carried through to English-language European outlets such as EU Startups and The Fintech Times, extending the story’s reach beyond local borders.
Once the coverage went live, PRLab focused on amplification. The team monitored conversations on social channels, especially Twitter, where the announcement sparked genuine interest and discussion within the tech community. By encouraging Zeliq to share its coverage on LinkedIn, its website, and investor communications, the impact of the campaign was extended far beyond the initial launch.
In parallel, PRLab assessed media sentiment and prepared next steps for future visibility. With early awareness secured and a growing foundation of trust in European markets, the groundwork was set for Zeliq to continue building credibility, first across the EU and, later, within global business and tech media.
As the saying goes, results speak for themselves, and for Zeliq, they truly did. The campaign sparked strong traction across European business and tech media, positioning the company as one of France’s most promising AI-driven startups. Within days of the announcement, coverage appeared in top-tier outlets such as Les Echos, L’Usine Digitale, Maddyness, L’ADN, FrenchWeb, and EU Startups, generating lasting visibility across both French and English-speaking markets.
The story quickly spread across social media, particularly Twitter, where the funding news prompted active engagement and conversations within the startup ecosystem. Beyond immediate visibility, the campaign successfully built the foundation for Zeliq’s long-term reputation in the European tech scene, a key milestone for a company at its pre-seed stage.
Results at a glance:
Top Media: Les Echos, L’Usine Digitale, Maddyness, L’ADN, FrenchWeb, EU Startups, The Fintech Times
