PRLab Events

PRLab Amsterdam brings together passionate professionals in the realm of public relations, growth hacking and more. Together with our experienced speakers, you will engage with the challenge and trends that are influencing and changing PR.

Our events
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Schedule

PRLab Events
2020-2021

Past events 2020

COVID Crisis Communication
26/11/2020 (3:00 PM to 4:30 PM)
Creating Content at Scale - Meetup
26/07/2020 (2:00 PM to 3:30 PM)
FireSide Chat: PR that drives Business Growth
26/11/2020 (11:00 AM to 12:30 PM)
How to increase engagement on digital and social channels
26/03/2020 (2:00 PM to 3:30 PM)

Upcoming events

Scaling Across Borders with PR
08/07/2021 (16:30 PM)

Past events 2021

Sport Tech and PR experts
10/06/2021 (16:30 PM)
SEO in 2021
27/05/2021 (16:30 PM)
PR for HR Tech
18/03/2021 (11:00 AM to 12:30 PM)
Best-practices for PR in fintech: Interviewing PR managers in the industry
04/02/2021 (11:00 AM to 12:30 PM)
Webinars
Meetups
Workshops
Breakfasts
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Webinars

Best practices for PR in fintech: Interviewing PR managers in the industry

We are going to interview PR managers of fintech companies about the best-practices in the sector. One of our guests is Bianca, who was the Head of PR at Bunq. Now she is the Owner at Black & White Communications and Founder at I Rise Speechwriting.

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Speakers:

Matias Rodsevich | CEO & Founder of PRLab

Bianca Zwart | Owner at Black & White Communications and Founder at I Rise Speechwriting

FireSide Chat: PR that drives Business Growth

Join Ferdinand and Matias in an in-depth session on the PR strategy behind 3D Hubs, Europe’s leading on-demand manufacturing and rapid prototyping platform.

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Ferdinand has been developing and implementing a model for rapid growth driven by PR that landed them coverage in renowned tier 1 outlets like Forbes, Business Insider and leading niche industry publications. In his model, Ferdinand integrates tools and agile dynamics to achieve coverage at scale worldwide.

Join this fireside chat to learn:

  • The structure behind 3Dhubs PR model optimized for Scaleups that seek business growth
  • How to build long-lasting relationships with journalists
  • Latest tools that you can use to automate your efforts and identify opportunities for coverage
  • How 3DHubs collects weekly newsworthy pieces of data that trigger PR stories

Hosted by:

Matias Rodsevich | CEO & Founder of PRLab

Ferdinand Goetzen | Director of Marketing & Growth at 3D Hubs

How to increase engagement on digital and social channels

During this insecure time it is more important than ever to maintain a strong presence on digital and social channels as isolation policies are keeping people indoors and with less access to services. Companies worldwide are forced to move their marketing efforts online, which doesn’t come without a challenge. This webinar will revolve around tips and tricks and experiences from digital marketers and social media managers on how to enhance online engagement.

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Hosted by:

Sebastian Mehldau | Growth Marketing Manager at VanMoof

Ben Robinson | Content Marketer at inSided

Kirsten Wagenaar | Co-Founder of Bind

Luis Bracamontes | Senior Social Media Manager at Tiqets

Matias Rodsevich | CEO & Founder of PRLab

COVID Crisis Communication

PRLab is here to tackle crisis communication in the midst of our global landscape experiencing a complete transformation. We have a lot to learn from our current situation, so let’s take notes and educate ourselves on how to manage any and all kinds of unwanted or unexpected events. It’s about knowing how to act fast and act smart.

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Hosted by:

Leoni Janssen | Branding & Communications Expert

Peter Smit | Crisis Communications Expert

Matias Rodsevich | CEO & Founder of PRLab

Creating Content at Scale - Meetup

Moving away from our coronavirus-centred topics, we want to focus on creating content at scale. 

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Several topics will be discussed:

  • How to create content that doesn’t blow your budget away
  • Software, tools that they use to create more with less
  • Myth-busting: The myth that you can only use one piece of content once
  • Finding the right balance: When is it too much? How to know what’s enough?
  • How to repurpose content and not overspend?

Hosted by:

Gijsbregt Vijn | Managing director at Lemon Scented Tea

Jan Jelle de Boer |Head of Creative Strategic Partnerships at S4 MediaMonks

Meetups

To keep up with the industry’s constant evolution, PRLab brings together a community of PR & Marketing professionals in the Netherlands on a bi-monthly basis. We discuss innovation in PR, neuromarketing, growth marketing, data analysis, and more implementing the insights gained into our PR strategies to generate the impact we are looking for.

Our meetups

In every edition of our PRLab meetups, we discuss the latest trends, challenges PR Managers are facing and how to overcome them. And of course, we’ll share tips on how to get the best PR & Comms results.

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Sponsorship

Would you like to sponsor one of our events? We’d love to talk to you! We are always on the lookout for venues and speakers for the Meetups. In exchange, you get plenty of visibility in front of the brightest minds in marketing & PR of Amsterdam.

Breakfasts

Our breakfast series is a great place to network and share best practices with other top PR and marketing professionals in the Netherlands. Rather than a traditional meetup, we keep these breakfasts small with a 20 person maximum guestlist. This creates a relaxed environment in which everyone can be heard and feel free to join the discussion. One of our breakfasts was held in the hip VanMoof flagship store and attended by professionals from Facebook, WeTransfer, Sony, Randstad, Bynder, The Next Web, Ace&Tate, HEMA, among other leading companies in The Netherlands. We hope to see you bright and early for awesome discussions!

Want to be on our exclusive guestlist? Fill out the form below.

The Breakfast Series

At PRLab we believe in the integrated marketing approach. In order to build the engagement your target audience is craving, it’s important to secure multiple touch-points with them. Watch this video to get a full understanding of how this looks like.

Workshops

These 2 hour-long workshops can be requested at any time - and we bring them to your doorstep. Some local communities in Amsterdam have already benefited from our workshops including the Marriott Hotels, Rockstart, TQ, Impact Hub, and many more. Read below for more information about the different workshops that we have offered in the past. Didn’t find one that you’re interested in? Lucky for you, we customize and tailor workshops based on your needs and wants!
Illustration for community building's workshops
Community Building
Illustration for PR masterclass's workshop
PR Masterclass
Illustration for social media's workshop
Social Media
  • Image of Matias Rodsevich, founder of PRLab in a workshop
  • Photo of a wokshop at PRLab Amsterdam
  • Photo of a social media workshop at PRLab Amsterdam
  • Image of a social media workshop

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