PRLab & SweCham Breakfast: Scaling across borders with PR
07/04/2022 (8:30 - 10:30 AM)
PRLab & Meltwater Community AW
24/02/2022 (5:30 PM)
PRLab & Meltwater breakfast: PR for Scaleups
23/02/2022 (08:00 AM)
PRLab Lunch & Learn at Norrsken House
08/12/2021 (12:00 PM)
PRLab & Meltwater breakfast: building trust & credibility
02/12/2021 (08:00 AM)
PRLab & Meltwater Breakfast Exclusive: Scaling across borders with PR
05/11/2021 (08:00 AM)
PR Secrets for Scaleups - Impact Hub Stockholm
03/11/2021 (12:00 PM)
PR for Startups - Epicenter
29/09/2021 (14:00 PM)
PR for Startups - Mindspace
17/09/2021 (14:30 PM)
Scaling Across Borders with PR
08/07/2021 (16:30 PM)
Sport Tech and PR experts
10/06/2021 (16:30 PM)
SEO in 2021
27/05/2021 (16:30 PM)
PR for HR Tech
18/03/2021 (11:00 AM to 12:30 PM)
Best-practices for PR in fintech: Interviewing PR managers in the industry
04/02/2021 (11:00 AM to 12:30 PM)
Past events 2020
COVID Crisis Communication
26/11/2020 (3:00 PM to 4:30 PM)
Creating Content at Scale - Meetup
26/07/2020 (2:00 PM to 3:30 PM)
FireSide Chat: PR that drives Business Growth
26/11/2020 (11:00 AM to 12:30 PM)
How to increase engagement on digital and social channels
26/03/2020 (2:00 PM to 3:30 PM)
PRLab & SweCham Breakfast: Scaling across borders with PR
PRLab is hosting a new edition of its very own interactive PR breakfasts — this time together with the Swedish Chamber of Commerce in the Netherlands. On April 7 we’ll gather the top heads of PR and comms in NL to discuss scaling across borders with PR; exchanging experiences, tips and tricks, and ultimately uncovering the role of PR in scaling up and expanding into new markets.
PRLab & Meltwater Community AW
Together with Meltwater, we are super excited to host our FIRST community after-work in Stockholm. Following a series of very insightful breakfast events, we now feel that it is about time that we allow a relaxed networking focus to take over the steering wheel for a night. Afterall, the core focus of the PRlab community is arguably to provide a platform that encourages personal connections within the industry - and what better way to do so than over some funky glasses of wine, Fred’s food truck and some groovy, yet mellow tunes from a DJ. Yes - you read that correctly! In line with some of the topics addressed during our previous breakfast events, we will once again focus on what’s trending.
And when it comes to the wine world - nothing seems to be more trending than what is being referred to as natural wine. For better or for worse. Consider this an opportunity to try a few different variations and thus be more than prepared to either jump on-board or completely ignore the natural wine hype train before it is too late. If you prefer to drink beer or non-alcoholic beverages you can rest easy, options will be available. To fill up our empty stomachs, Fred's food truck has decided to offer free food to every guest, although we are yet to confirm if it is the actual Fred that will be cooking up our vegetarian and meat-based options.. In all seriousness - please come and join us for a few hours either to network with interesting people from the industry, to wind down after a long and stressful day or just to procrastinate some everyday chores that might be waiting at home.
PRLab & Meltwater breakfast: PR for Scaleups
We’re back with the first breakfast of the year, teaming up again with Meltwater. On the 23rd of February, we’ll be getting together to discuss trends and strategies in the PR industry.
These breakfasts bring together Stockholm’s leading PR and communications managers and directors from some of the city’s most successful startups and scaleups in order to exchange ideas and strengthen the PR network.
This session will be focused on PR strategies for scaling your business, and what trends to implement into your strategy. It is an opportunity to have an open conversation about your challenges and solutions together with your peers.
To help you start the day fresh, you will receive a healthy, delicious breakfast and plenty of tea & coffee. This morning session will equip you with new insights, valuable network, and fresh energy to start your day. Check out this video from the last breakfast for an insight into what we shared together.
PRLab Lunch & Learn at Norrsken House
Lunch & Learn is an event series at Norrsken house, focused on delivering impactful, educational content over lunch. You don’t have to be a member to attend, it’s open to the public and completely free!
Getting featured in the media is essential in growing not just the reach of your brand, but your online authority, trust, and credibility. But how exactly do you get featured in the news as a niche startup or scaleup if you haven’t got much to talk about?
The answer: create your own news! Now this isn’t a fake news workshop, but a session on the strategies and tactics you can use to generate media that will mention your brand.
Proactively generating media and coverage for yourself is exactly what this lunch & learn will be about. We invite you to join us for an energizing and practical session on not only the methods of getting featured in media, but how to make sure these methods are successful.
PRLab & Meltwater breakfast: building trust & credibility
To continue growing the PRLab community in Stockholm, we’re collaborating with Meltwater to host another breakfast for PR professionals in the tech space.
These breakfasts bring together Stockholm’s leading PR and communications managers and directors from some of the city’s most successful startups and scaleups in order to exchange ideas and strengthen the PR network.
This session will be focused on building trust and credibility in your audience, clients and investors. It is an opportunity to have an open conversation about your challenges and solutions together with your peers.
To help you start the day fresh, you will receive a healthy, delicious breakfast and plenty of coffee. This morning session will equip you with new insights, valuable network, and fresh energy to start your day. Check out this article from the last breakfast for an insight into what we shared together.
PRLab & Meltwater Breakfast Exclusive: Scaling across borders with PR
An intimate breakfast organised by PRLab and Meltwater, hosted for PR and tech communication professionals to get together to discuss the role of PR in scaling up and expanding into new markets.
The aim of the breakfast is to exchange experiences, tips, and tricks with other professionals, discuss the latest industry developments, and have an open conversation about where the PR world is heading.
To help you start the day fresh, you will receive a healthy, delicious breakfast and plenty of coffee. This morning session will equip you with new insights, valuable network, and hopefully fresh energy to start your day.
Some topics we’ll touch on include how PR can help you expand your business internationally, measuring ROI and how to determine the success of your PR initiatives. Not to mention, rethinking PR & the new realities we’re experiencing in industry.
PR Secrets for Scaleups - Impact Hub Stockholm
Getting journalists’ attention can be difficult in today’s oversaturated news front, yet it remains crucial for the growth of any scaleup. During this 2 hour masterclass, PRLabs founder Matias Rodsevich will be sharing the tools for securing constant relevant media coverage.
With a vast background in PR, from managing PR for IBM and Google in Argentina to founding one of the leading PR agencies in Western Europe, Matias will share all the do’s and don’ts of PR. Attendees can expect an interactive session, not only gaining knowledge about how to constantly get media attention, but to practice and get feedback on media pitching techniques and understand the PR strategies behind leading scaleups and tech companies.
PR for Startups - Epicenter
Not sure how to get media coverage for your brand? Getting the right exposure for your startup can be a challenge, particularly if you’re not sure what to talk about.
It becomes even harder when you have to deal with the press and stand out from the hundreds of press releases that journalists receive each day.
PRLab is hosting a workshop for Epicenter and its wider community, helping you understand how to get coverage and generate a media buzz at any stage of your startup!
PR for Startups - Mindspace
Not sure how to get media coverage for your brand? Getting the right exposure for your startup can be a challenge, particularly if you’re not sure what to talk about.
It becomes even harder when you have to deal with the press and stand out from the hundreds of press releases that journalists receive each day.
PRLab is hosting a workshop for Mindspace and its wider community, helping you understand how to get coverage and generate a media buzz at any stage of your startup!
Scaling Across Borders with PR
Speakers:
| Bob Hardus, founder at The Digital Marketing Specialist & SEO Consultant at Wayne Parker Kent
Michaela Krause
Douglas Hunter
Jon Amar
If you’re working for a startup that’s looking to expand into new markets or launch new products, join our discussion with PR professionals from around the globe, bringing you all you need to know about expansion with PR.
How to build a Sports Tech brand in 2021
Speakers:
| Bob Hardus, founder at The Digital Marketing Specialist & SEO Consultant at Wayne Parker Kent
Konstantin Dieterle - Beyond Sports
Watch the full video of the event "How to build a sports tech brand in 2021". Our PR Executive, Ross Burki, will be hosting a webinar focused on the current marketing trends affecting the Sports Tech industry: digitalization, individualization and brand identity.
SEO in 2021
Speakers:
Bob Hardus | Bob Hardus, founder at The Digital Marketing Specialist & SEO Consultant at Wayne Parker Kent
Search Engine Optimization is constantly evolving. On the 27th of May we sat down with SEO experts to discuss the current trends, including Google Core Web Vitals and the upcoming Google update that will impact marketeers from every industry.
Best practices for PR in fintech: Interviewing PR managers in the industry
Bianca Zwart | Owner at Black & White Communications and Founder at I Rise Speechwriting
We are going to interview PR managers of fintech companies about the best-practices in the sector. One of our guests is Bianca, who was the Head of PR at Bunq. Now she is the Owner at Black & White Communications and Founder at I Rise Speechwriting.
PRLab is here to tackle crisis communication in the midst of our global landscape experiencing a complete transformation. We have a lot to learn from our current situation, so let’s take notes and educate ourselves on how to manage any and all kinds of unwanted or unexpected events. It’s about knowing how to act fast and act smart.
Creating Content at Scale - Meetup
Moving away from our coronavirus-centred topics, we want to focus on creating content at scale.
Hosted by:
Gijsbregt Vijn | Managing director at Lemon Scented Tea
Jan Jelle de Boer | Head of Creative Strategic Partnerships at S4 MediaMonks
Several topics will be discussed:
- How to create content that doesn’t blow your budget away - Software, tools that they use to create more with less - Myth-busting: The myth that you can only use one piece of content once - Finding the right balance: When is it too much? How to know what’s enough? - How to repurpose content and not overspend?
FireSide Chat: PR that drives Business Growth
Join Ferdinand and Matias in an in-depth session on the PR strategy behind 3D Hubs, Europe’s leading on-demand manufacturing and rapid prototyping platform.
Ferdinand has been developing and implementing a model for rapid growth driven by PR that landed them coverage in renowned tier 1 outlets like Forbes, Business Insider and leading niche industry publications. In his model, Ferdinand integrates tools and agile dynamics to achieve coverage at scale worldwide.
Join this fireside chat to learn:
The structure behind 3Dhubs PR model optimized for Scaleups that seek business growth How to build long-lasting relationships with journalists Latest tools that you can use to automate your efforts and identify opportunities for coverage How 3DHubs collects weekly newsworthy pieces of data that trigger PR stories
How to increase engagement on digital and social channels
During this insecure time it is more important than ever to maintain a strong presence on digital and social channels as isolation policies are keeping people indoors and with less access to services.
Companies worldwide are forced to move their marketing efforts online, which doesn’t come without a challenge. This webinar will revolve around tips and tricks and experiences from digital marketers and social media managers on how to enhance online engagement.
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