Episode #1
In this engaging session with Alex Tobin, Head of PR & Communications at Fastned (and formerly Head of PR & Media at The Ocean Cleanup), attendees will gain valuable insights into the world of cleantech communications. Tobin will share strategies for shifting from reactive to proactive PR, emphasizing the importance of preparing stories in advance for events like Earth Day.
The discussion will cover securing coverage in prestigious outlets like The New York Times, and navigating the delicate balance between a founder's personal brand and the company's image. Tobin will also delve into the challenges and opportunities of pioneering new technologies, the crucial role of social media and community-building in brand development, and the art of maintaining an apolitical stance to appeal to a diverse audience.
Additionally, the session will explore the concept of "optimist communications" and its impact on positioning in the cleantech sector.
Episode #2
Michael Kril-Mathres, Chief Marketing Officer at ITMO Ltd. with over 24 years of experience, will share his expertise on storytelling for cleantech innovation in this insightful session. Drawing from his extensive background, Kril-Mathres will offer golden tips to PR and communications professionals on how to tailor narratives effectively for various stakeholders.
Attendees will learn strategies to craft compelling stories that resonate with different audiences, highlighting the unique challenges and opportunities in the cleantech sector. The session will cover techniques for adapting messages to suit investors, customers, partners, and the general public, ensuring that innovative technologies are communicated clearly and persuasively.
Kril-Mathres will also discuss the importance of balancing technical information with accessible language and how to leverage storytelling to drive engagement and support for cleantech initiatives.
Episode #3
In this insightful session, attendees will have the opportunity to hear from Estee Chaikin, who brings over 20 years of experience in enhancing customer experience and service delivery across global markets. Currently, at Skytree, Chaikin heads marketing. Drawing on her background in commercializing innovative technologies and designing disruptive business models, Chaikin will share valuable insights on effective positioning strategies for cleantech players in a rapidly evolving market.
The discussion will explore how to craft compelling narratives that resonate with diverse stakeholders, from investors to consumers, while highlighting the unique value propositions of groundbreaking environmental technologies. Chaikin will delve into the challenges and opportunities specific to the cleantech sector, offering practical advice on how to differentiate a brand in a crowded field and communicate complex technological solutions in accessible ways.
Attendees can expect to gain actionable takeaways on aligning marketing efforts with sustainability goals, leveraging media relations to build credibility, and creating impactful messaging that drives both business growth and positive environmental change.
Episode #4
Learn how to:
• Balance innovation with climate expertise for effective sustainability solutions.
• Accelerate the transition to climate-smart practices through technology-enabled advisory.
• Understand the growing importance of science-based sustainability in today's regulatory landscape.
This session will provide valuable insights into the synergy between technology and human action in achieving sustainable outcomes.
Key takeaways:
• The indispensable role of climate expertise in the tech sector
• How to effectively position technology as a tool, not a solution
• The impact of regulatory pressures on sustainability initiatives
Trevor Leslie - Senior Product Marketing Manager at South Pole
Leslie leads marketing for South Pole's tech enabled offering since 2021. Previously, he worked for almost a decade in marketing and PR agencies. Through his work at South Pole's products helps businesses understand their emissions, how to take action and how to talk about what they are doing today for a better future.
Episode #5
Jessica Fishman, MBA, is a seasoned expert in the field of cleantech communications and thought leadership. With a robust background in strategic public relations and a deep understanding of the cleantech industry, Jessica brings invaluable insights into how brands can effectively position themselves as leaders in this rapidly evolving sector.
Her session at the Cleantech PR Summit will focus on the nuances of establishing thought leadership for cleantech brands, drawing from her extensive experience in crafting impactful narratives and leveraging media channels to amplify brand messages. Attendees will gain practical strategies for enhancing brand visibility, building credibility, and engaging key stakeholders in the cleantech space.
Jessica's expertise will provide attendees with the tools needed to navigate the challenges and opportunities of thought leadership in the cleantech industry.
