With broad experience in branding, media, and partnership development, Lindsey Dinneen specializes in helping medtech organizations amplify their visibility and craft narratives that resonate across audiences. As Director of Marketing & Engagement at Project Medtech, she leads marketing, media production, event strategy, and relationship development, supporting both the company and its clients. Her background includes consulting on PR and go-to-market strategies for early-stage medtech firms, driving successful product and brand launches, and hosting The Leading Difference podcast during her tenure at Velentium.
In this session, Lindsey will explore how medtech teams can rise above the noise by turning technical expertise into clear, compelling stories. She will share practical approaches for building credibility through content and storytelling, creating adaptable messaging frameworks that empower teams, and positioning thought leadership in ways that resonate with journalists, investors, clinicians, and patients alike. This is a hands-on, strategy-meets-action session designed to help teams communicate with clarity, consistency, and impact.
With comprehensive experience in BioPharma communications, Aron Feingold specializes in investor relations and narrative development at Zentalis Pharmaceuticals. Eamonn Nolan has decades of experience shaping corporate communications and investor relations at Agios Pharmaceuticals, balancing scientific precision with compelling storytelling.
In this candid dual session, Aron and Eamonn will share practical insights into communicating complex MedTech stories to dual audiences. They’ll discuss real-world wins and failures, announcement timing, translating clinical data for media, and sustaining stakeholder confidence during crises.
With bylines in more than 40 publications and experience spanning healthcare, medical technology, and beyond, Joe Darrah has seen it all, the great pitches, the not-so-great ones, and the ones that never should have been sent.
In this candid, behind-the-scenes session, Joe will share what journalists actually look for in a PR pitch, common mistakes that turn them off, and how to stand out in an overflowing inbox. Drawing on his expertise in writing, editing, multimedia production, and storytelling, he’ll break down the nuances of timing, tone, and tailoring your message for maximum media interest.
Whether you’re pitching groundbreaking MedTech innovations or a company milestone, you’ll walk away knowing exactly how to make a journalist’s job easier — and why that’s the fastest path to better coverage.
