Episode #1
Discover the essentials of SaaS PR, tackling unique challenges and building a strong foundation.
Matias Rodsevich
Episode #2
Learn to craft PR strategies that keep your SaaS brand relevant, impactful, and industry-leading.
Joliene van Grieken
Episode #3
Gain insights on crafting compelling SaaS narratives that drive adoption, retention, and market differentiation.
Estee Chaikin
Episode #4
Explore the best practices for scaling PR efforts across the SaaS market, tackling cultural nuances, and crafting effective international messaging.
Maria Astraukh
Episode #5
Nadine Froughi (Tellent) and Adrie Smith (Neople)
Episode #6
Alexandros will share strategies to transform PR into a growth-driving, ROI-focused function in SaaS.
Alexandros Papaioannou
Episode #1
An in-depth session on the fundamentals of SaaS PR, led by Matias Rodsevich, CEO of PRLab, an award-winning SaaS PR Agency. Whether you're a startup looking to break into the market or an established SaaS company aiming to scale your media presence, this session will equip you with the essential strategies to build brand awareness, secure media coverage, and position your company as an industry leader.
Matias will break down the core principles of PR for SaaS, including crafting compelling narratives that resonate with journalists and your audience, the dos and don’ts of media outreach in the SaaS space, leveraging thought leadership to stand out in a competitive market, and measuring the success of your PR efforts.
Episode #2
An insightful session on building a powerful thought leadership strategy for SaaS, led by Joliene van Grieken, Founding Partner of The Growth Syndicate. In today’s competitive SaaS landscape, establishing credibility and trust is key to standing out. This session will provide a roadmap for positioning your brand and executives as industry thought leaders through strategic PR efforts.
Key takeaways include identifying and crafting a compelling thought leadership narrative, leveraging media, content, and speaking opportunities to build authority, engaging with key stakeholders and decision-makers in the SaaS space, and measuring the impact of thought leadership on brand growth.
Episode #3
How do you ensure your SaaS company stands out in a crowded market? Join Estee Chaikin, Founder of The Fractional Impact Team, for a deep dive into effective positioning strategies that drive visibility, differentiation, and customer trust.
In this session, you'll learn how to define a unique value proposition that resonates with your audience, position your brand effectively against competitors, align messaging with customer pain points and industry trends, Lleverage PR and marketing to reinforce brand positioning.
Whether you're launching a new product or refining your market presence, this session will equip you with the tools to craft a compelling and strategic positioning approach that drives growth.
Episode #4
Expanding into new markets comes with unique communication challenges. Join Maria Astraukh, Global PR & Communications at ServicePlan Group, for a deep dive into scaling PR strategies across borders and building a strong international brand presence.
In this session, you'll learn how to adapt your messaging for different cultural and media landscapes, build relationships with international journalists and stakeholders, navigate PR challenges in multi-market expansion, and create a scalable PR framework that aligns with global and local needs.
Episode #5
In the fast-paced world of SaaS, content is king—but crafting a strategy that resonates with your audience and drives results is no small feat. In this session, Nadine Froughi and Adrie Smith will share their expertise on building impactful content strategies tailored specifically for SaaS companies.
From creating compelling narratives to leveraging data-driven insights, this discussion will provide actionable tips to elevate your content game. Attendees will learn how to align content with business goals, engage target audiences effectively, and stand out in a crowded market. Whether you’re just starting out or scaling your SaaS company, this session will equip you with the tools to create content that converts.
Episode #6
In this educational session, Alexandros Papaioannou will share his expertise on elevating PR from a perceived cost center to a strategic business driver within SaaS organizations. Drawing from his experience at Backbase, he will provide actionable frameworks for seamlessly integrating PR efforts with sales and marketing functions, establishing meaningful metrics that demonstrate tangible ROI, and securing executive buy-in through data-driven storytelling. Attendees will leave with practical strategies to quantify PR's business impact and position communications as an essential component of their company's growth engine.
