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BY MATIAS RODSEVICH

The PR Paradox

The PR Paradox is an educational and engaging study on the nature of PR today, culling Rodsevich’s expertise and insights gained from his years working in agencies, in-house and finally creating his own agency. 

Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and educative, and will give the initiate a leg up in the frenetically paced world of PR.
Cover of the PR Paradox, the best pr book
Banner of The PR Paradox, the public relations ebook written by Matias Rodsevich

Where can I buy The PR Paradox?

What readers can expect to take away from The PR Paradox

Learning the long-term nature and benefits of PR
Building your brand
Developing your own PR strategies
How to pitch the media and build long-term relationships with them
Media training tips
Benefits of thought leadership
How to scale up your PR strategies
Crisis PR
How to pick out and use the best tools in your PR strategies
  • Testimonial of Shane Rusell about the PR Paradox.

    Shane Rusell

    Executive VicePresident - 5 W New York
    "In today's 24/7 news cycle, a company's public image can be shaped in a matter of months, if not days. The PR Paradox provides all of the tips and tools for those startups and scaleups that want to take full control of their narrative and bring it to the next level"
  • Review of Gernot Schwendtner from WeGrow

    Gernot Schwendtner

    Co-Founder of WeGrow
    "The PR Paradox is full of practical tips and how - to guides - very useful for all startups and scale-ups for getting a good understanding and grip on their PR strategy. For sure worth reading!"
  • Testimonial of Gini Dietrich about The PR Paradox.

    Gini Dietrich

    Founder and CEO of Spin Sucks
    "PR is not just about getting your name in print; it’s a strategic process that creates brand awareness and visibility, credibility and authority, and improves your search engine optimization when done well. For a start-up with those goals (and every start-up should have those goals), The PR Paradox is the place to start"
  • Testimonial of Bob Bruinenberg about The PR Paradox.

    Bob Bruinenberg

    Senior Communication Specialist, Edelman Amsterdam
    "An easy to read and straight to the point PR-guide for every aspiring entrepreneur and PR-professional"
  • Testimonial of Remy Gieling, editor in Sprout, about The PR Paradox

    Remy Gieling

    Editor in Chief of Sprout
    "A must read for startup and scaleups that wants to grab the attention of the media and become their own pr-powerhouse"

Meet your media training mentor

Matias Rodsevich is a PR specialist with over 10 years of experience, from working in PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands. 

His agency PRLab works with some of the fastest growing tech startups and scale-ups in Europe, providing an integrated marketing approach. Not only handling PR for their clients but also branding services to align missions, visions and values, in order to create a compelling story that places these blossoming startups in a strong position in the saturated tech market. 

Rodsevich also founded the first PR community in the Netherlands. The first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals.
Photo of Matias Rodsevich, author of the PR Paradox
- The benefits of doing PR as a startup
- Building a brand trough PR strategies and media relations
- Scaling up PR strategies for expansion
- Crisis communications
- An evaluation of PR tools

About our PR Book

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. 
The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy.

Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR, such as:

- The benefits of doing PR as a startup
- Building a brand trough PR strategies and media relations
- Scaling up PR strategies for expansion
- Crisis communications
- An evaluation of PR tools

Inspiration behind the PR Book

The PR Paradox is Rodsevich’s first book. With over 10 years of experience in B2B, B2C, technology and product communications, Rodsevich has managed the PR for brands such as Google and IBM and also helped startups and scaleups achieve hyper-growth numbers by leveraging the power of PR and growth marketing. As a PR specialist that has worked across corporate, startup and agency environments, Rodsevich identifies a PR paradox and common misconceptions that plague the industry. The PR Paradox lies in the fact that PR is considered a key aspect of business growth, but yet, only few can unlock its true potential. Traditional PR agencies have archaic ways of operating and impose high fees, making it difficult for startups to overcome the high barriers of entry to even consider doing PR.
As such, the agency model is broken. Instead, Rodsevich aims to educate startups and scale-ups on navigating the world of PR on their own, sidestepping the high fees and rigid processes, and busting some old myths and misconceptions around PR. The PR Paradox is a resource for startups who are keen to begin their very own PR adventure by taking full control of and elevating their brand and narrative.

The PRLab Community

Founded in 2018 by Rodsevich, PRLab - an integrated PR agency based in Amsterdam, has worked with some of the fastest-growing tech startups and scale-ups in Europe, including the likes of Impraise, Siilo, Bloomon, 3Dhubs and StuDocu. PRLab believes in offering growth-driven, integrated marketing solutions, and therefore offers a suite of branding services above and beyond PR. Out of the box communication strategies create change and disrupt the scene, in order to establish and elevate startups’ presence in the saturated tech market.
Besides running his own PR agency, Rodsevich also founded the first PR community in the Netherlands - the PRLab Community, establishing a platform for marketing and communication professionals to share their knowledge, insights and expertise with like-minded professionals. With over 1200 members, the community and its range of events and topics covered are continually evolving. With a common collaborative pursuit of knowledge through the sharing and exchanging of ideas, The PR Paradox is a natural extension of the tight-knit, growing PRLab Community.

Check our FAQ

Who should read The PR Paradox?

This pr book is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Boasting values similar to that at PRLab, a recommended read for anyone looking to understand how to achieve significant PR results that will help boost the growth of their business in a cost and time effective manner.

What can readers expect from this pr book?

Readers can expect a book that is written very personally, with a genuine intention to impart knowledge and guide the reader on a path to mastering PR. The book summarizes all my years of work experience in PR. In the frantically paced world of PR, the reader will learn key lessons from the benefits of doing PR as a startup, and building a brand through PR strategies to scaling up PR strategies for international expansion and crisis communications.

What was the inspiration behind The PR Paradox?

In my personal experience, the literature and marketplace of ideas was often focused on big corporations or PR for big agencies. The numerous number of conferences I attended did not offer me any insight into the skills and tools required to face the complexities of PR for tech companies.

As such, I created my own meetup group which has now evolved into a much wider PRLab community, which focused on PR for startups and tangible tips and real-life strategies. As a natural extension of these goals, The PR Paradox was inspired by the concept of sharing and exchanging ideas, to innovate and be innovative for PR - both as a craft and as an art.

How does this differ from other public relations books?

Most PR books aim to inspire and can be quite rhetorical. In comparison, The PR Paradox is a hands-on and strategic guide, which businesses can follow in order to achieve their goal of implementing a practical PR strategy. Moreover, it is targeted at startups and scale-ups - the market segment that I’m specialised in, so the advice is also cost-effective for businesses who may have small budgets and may not be able to afford high PR fees.

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